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Best AI for Hospitality
Margins are thin and staff are scarce. AI helps with reservations, menu engineering, answering reviews, and purchasing and rota planning.
Professional tool with the strongest GDPR profile
HorecaHubGDPR: Strong
HorecaHubGDPR: Strong- Provider based in the Netherlands
- Data in the EU according to the provider
General model that fits best here
GeminiGDPR: Strong
GeminiGDPR: Strong- Editorial score 8.6 of 10
- Elo 1527
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Watch out in this field
Guest data (allergies, payment details, reservation history) is personal data. Use GDPR-compliant systems and do not enter customer lists into a free chatbot.
All 28 options
Professional tools with the strongest published GDPR safeguards first, then general assistants by suitability.
28options, 16 field-specific
7free to try
13professional tools from NL or EU
11GDPR strong or good
Strong · 1Good · 6Limited · 7Unknown · 2
#SolutionQualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measurePriceGDPROur summary of what the provider itself publishes about your data. For a professional tool: whether the data is held in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only applies to a model with a documented problem. How we measure
1HorecaHub professional toolAgyn Group B.V. (Amsterdam, NL) · NetherlandsAI assistant that answers guests' phone calls, emails and webchat for your restaurant. It makes, changes and cancels reservations and answers questions about opening hours, the menu and allergens.own modelfrom €369/mth (up to 2,000 completed…Strong2
Voicelabs Robin professional toolVoicelabs (Netherlands) · Netherlands · free to tryRobin, the AI phone assistant, answers incoming calls, WhatsApp messages and chat, retrieves customer details and handles appointments. For housing associations, Robin automates maintenance requests and routine questions 24/7, with a seamless handover to staff including a conversation summary.own modelStarter €149/month (300 min)Good3
TrustYou professional toolTrustYou GmbH (Munich, Germany) · EUHospitality AI platform for review management, guest surveys and AI agents such as a booking assistant and guest concierge.on 
from €75/month per location (CXP, y…Good4
Apicbase professional toolApicbase NV (Antwerp, BE) · EUF&B management platform with AI for recipes, inventory, purchasing and demand forecasting at restaurant chains, hotels and caterers.own modelon request (billed annually…Good5
Dyflexis professional toolDyflexis B.V. (The Hague, NL) · NetherlandsWorkforce management with AI forecasting that predicts busy periods and generates rosters for hospitality teams with one click.own modelfrom €4.50 per user/month (Pro)Good6
HiJiffy professional toolHiJiffy (Lisbon, Portugal / EU) · EUEU-based AI communication platform for hotels and hospitality: automates guest communication via web chat, WhatsApp and social media, increases direct bookings and relieves the front desk. More than 2,500 hotels in 60+ countries.own modelBasic €99/month, Pro €159/month, Premium…Good7
KITRO professional toolKITRO SA (Lausanne, CH)System that measures food waste in professional kitchens. A scale with a camera above the waste bin recognises discarded food with AI and records weight and time; where in doubt, a human checks.own modelon request (Essential subscription…Good8
Zenchef professional toolZenchef SAS (Paris, FR) · EURestaurant reservation system with AI Call that takes phone bookings and automates guest communication.own modelon request (3 packages, 0% comm…Limited9
Bonnie professional toolHello Pollie B.V. (Amsterdam, NL) · NetherlandsAI phone and WhatsApp host for hospitality that takes, changes and answers guest enquiries for reservations 24/7.own modelfrom €125/mth with annual payment,…Limited10
MARA AI Review Assistant professional toolMARA Solutions GmbH (Mannheim, DE) · EUAI assistant that generates review responses and analyses guest feedback for hotels and restaurants, in any language.own modelfrom €70/mth per property, annual…Limited11
Orbisk professional toolOrbisk B.V. (Utrecht, Netherlands) · NetherlandsFully automated food waste monitor with AI image recognition that logs discarded food and helps professional kitchens reduce waste.own modelon requestLimited12
Choco AI professional toolChoco Communications DACH GmbH (Berlin, DE) · EUAI ordering platform that automatically processes orders from voicemail, email and messages between hospitality businesses and food suppliers.on on requestLimited13
Tork Vision Schoonmaken professional toolEssity / Tork (Stockholm, Sweden) · EUData-driven cleaning for sanitary facilities: sensors in dispensers and ceiling counters measure visitor numbers and fill levels, after which the system automatically creates and prioritises cleaning tasks in the On the Go app. Cleaners no longer need to check unnecessarily; managers see heatmaps and KPIs per location.own modelon request (via Tork dealer, depending…Limited14
Guestplan professional tooleTender BV (Amsterdam, NL) · NetherlandsReservation system for restaurants with table management, floor plan, CRM and waiting list. The system learns from your table layouts and makes AI suggestions for occupancy and end times.own modelPro €49.99/month, Business €109.99/…Limited15
Tenzo professional toolTenzo Ltd (Gerrards Cross, GB)Reporting and AI platform that links till data, staff and stock, and forecasts restaurant revenue.on 
on requestUnknown16
FoodShot AI professional toolCODELINE TEKNOLOJI ANONIM SIRKETI (Istanbul, TR)Turns your own food photos into professional menu images with AI for delivery apps, menus and social media.own modelfrom $15/mth or $108/yr (Start…Unknown17Gemini generalGoogleGoogle DeepMind's natively multimodal model family, deeply integrated into Workspace, with a very large context window.1527Elo€4.99 / monthStrong18ChatGPT generalOpenAIOpenAI's versatile, agentic flagship with a very large context window and a broad ecosystem of integrations.1485Elo$8 / monthStrong19Claude generalAnthropicFamily of language models from Anthropic that excels at long documents, careful reasoning, coding and reliable, safe output.1506Elo$20 / monthStrong20
Copilot generalMicrosoftMicrosoft's AI layer that combines GPT and Claude models with your own organisational data and the Microsoft 365 apps.1485Elofrom €10 / monthCaution21
Qwen generalAlibaba Cloud · free to tryChinese model family from Alibaba Cloud with a free chat app, a large open-weight catalogue and the proprietary flagship Qwen3.8-Max with 1 million tokens of context.1484Eloon requestCaution22
GLM (Z.ai) generalZ.ai (Zhipu AI) · free to tryChinese AI lab (Zhipu, international Z.ai) with the open-weight GLM family under MIT licence, particularly strong at programming and agent tasks at low prices.1483Elo$18 / monthCaution23
Kimi generalMoonshot AI · free to tryChinese AI lab (Moonshot AI) with the open-weight Kimi K2 family and an assistant that focuses strongly on agents, deep research and long documents.1487Elo$19 / monthCaution24
Grok generalxAIThe model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.1471Elo$10 / monthCaution25
Le Chat (Mistral) generalMistral AIFrench/European AI lab with open-weight and commercial models and the Le Chat assistant, with EU data residency as its core proposition.1426Elo$14.99 / monthStrong26
DeepSeek generalDeepSeek · free to tryOpen-weight (MIT) Chinese language model with a 1M context window and a built-in reasoning mode, at very low API costs.1475Eloon requestCaution27
Perplexity generalPerplexity AI · free to tryUS AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.–Elo$20 / monthUnknown28
Llama generalMeta · free to tryMeta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.–Eloon requestCaution
HorecaHub professional toolAgyn Group B.V. (Amsterdam, NL) · NetherlandsAI assistant that answers guests' phone calls, emails and webchat for your restaurant. It makes, changes and cancels reservations and answers questions about opening hours, the menu and allergens.own modelfrom €369/mth (up to 2,000 completed…Strong2Voicelabs Robin professional toolVoicelabs (Netherlands) · Netherlands · free to tryRobin, the AI phone assistant, answers incoming calls, WhatsApp messages and chat, retrieves customer details and handles appointments. For housing associations, Robin automates maintenance requests and routine questions 24/7, with a seamless handover to staff including a conversation summary.own modelStarter €149/month (300 min)Good3TrustYou professional toolTrustYou GmbH (Munich, Germany) · EUHospitality AI platform for review management, guest surveys and AI agents such as a booking assistant and guest concierge.on from €75/month per location (CXP, y…Good4Apicbase professional toolApicbase NV (Antwerp, BE) · EUF&B management platform with AI for recipes, inventory, purchasing and demand forecasting at restaurant chains, hotels and caterers.own modelon request (billed annually…Good5Dyflexis professional toolDyflexis B.V. (The Hague, NL) · NetherlandsWorkforce management with AI forecasting that predicts busy periods and generates rosters for hospitality teams with one click.own modelfrom €4.50 per user/month (Pro)Good6HiJiffy professional toolHiJiffy (Lisbon, Portugal / EU) · EUEU-based AI communication platform for hotels and hospitality: automates guest communication via web chat, WhatsApp and social media, increases direct bookings and relieves the front desk. More than 2,500 hotels in 60+ countries.own modelBasic €99/month, Pro €159/month, Premium…Good7KITRO professional toolKITRO SA (Lausanne, CH)System that measures food waste in professional kitchens. A scale with a camera above the waste bin recognises discarded food with AI and records weight and time; where in doubt, a human checks.own modelon request (Essential subscription…Good8Zenchef professional toolZenchef SAS (Paris, FR) · EURestaurant reservation system with AI Call that takes phone bookings and automates guest communication.own modelon request (3 packages, 0% comm…Limited9Bonnie professional toolHello Pollie B.V. (Amsterdam, NL) · NetherlandsAI phone and WhatsApp host for hospitality that takes, changes and answers guest enquiries for reservations 24/7.own modelfrom €125/mth with annual payment,…Limited10MARA AI Review Assistant professional toolMARA Solutions GmbH (Mannheim, DE) · EUAI assistant that generates review responses and analyses guest feedback for hotels and restaurants, in any language.own modelfrom €70/mth per property, annual…Limited11Orbisk professional toolOrbisk B.V. (Utrecht, Netherlands) · NetherlandsFully automated food waste monitor with AI image recognition that logs discarded food and helps professional kitchens reduce waste.own modelon requestLimited12Choco AI professional toolChoco Communications DACH GmbH (Berlin, DE) · EUAI ordering platform that automatically processes orders from voicemail, email and messages between hospitality businesses and food suppliers.on on requestLimited13Tork Vision Schoonmaken professional toolEssity / Tork (Stockholm, Sweden) · EUData-driven cleaning for sanitary facilities: sensors in dispensers and ceiling counters measure visitor numbers and fill levels, after which the system automatically creates and prioritises cleaning tasks in the On the Go app. Cleaners no longer need to check unnecessarily; managers see heatmaps and KPIs per location.own modelon request (via Tork dealer, depending…Limited14Guestplan professional tooleTender BV (Amsterdam, NL) · NetherlandsReservation system for restaurants with table management, floor plan, CRM and waiting list. The system learns from your table layouts and makes AI suggestions for occupancy and end times.own modelPro €49.99/month, Business €109.99/…Limited15Tenzo professional toolTenzo Ltd (Gerrards Cross, GB)Reporting and AI platform that links till data, staff and stock, and forecasts restaurant revenue.on on requestUnknown16FoodShot AI professional toolCODELINE TEKNOLOJI ANONIM SIRKETI (Istanbul, TR)Turns your own food photos into professional menu images with AI for delivery apps, menus and social media.own modelfrom $15/mth or $108/yr (Start…Unknown17Gemini generalGoogleGoogle DeepMind's natively multimodal model family, deeply integrated into Workspace, with a very large context window.1527Elo€4.99 / monthStrong18ChatGPT generalOpenAIOpenAI's versatile, agentic flagship with a very large context window and a broad ecosystem of integrations.1485Elo$8 / monthStrong19Claude generalAnthropicFamily of language models from Anthropic that excels at long documents, careful reasoning, coding and reliable, safe output.1506Elo$20 / monthStrong20Copilot generalMicrosoftMicrosoft's AI layer that combines GPT and Claude models with your own organisational data and the Microsoft 365 apps.1485Elofrom €10 / monthCaution21Qwen generalAlibaba Cloud · free to tryChinese model family from Alibaba Cloud with a free chat app, a large open-weight catalogue and the proprietary flagship Qwen3.8-Max with 1 million tokens of context.1484Eloon requestCaution22GLM (Z.ai) generalZ.ai (Zhipu AI) · free to tryChinese AI lab (Zhipu, international Z.ai) with the open-weight GLM family under MIT licence, particularly strong at programming and agent tasks at low prices.1483Elo$18 / monthCaution23Kimi generalMoonshot AI · free to tryChinese AI lab (Moonshot AI) with the open-weight Kimi K2 family and an assistant that focuses strongly on agents, deep research and long documents.1487Elo$19 / monthCaution24Grok generalxAIThe model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.1471Elo$10 / monthCaution25Le Chat (Mistral) generalMistral AIFrench/European AI lab with open-weight and commercial models and the Le Chat assistant, with EU data residency as its core proposition.1426Elo$14.99 / monthStrong26DeepSeek generalDeepSeek · free to tryOpen-weight (MIT) Chinese language model with a 1M context window and a built-in reasoning mode, at very low API costs.1475Eloon requestCaution27Perplexity generalPerplexity AI · free to tryUS AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.–Elo$20 / monthUnknown28Llama generalMeta · free to tryMeta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.–Eloon requestCautionNo options with these filters. 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Quality: LMArena · prices: OpenRouter and providers · as of 9 November 2026
Last checked: 7 November 2026 · How we check
How to start in hospitality
- Try this weekStart free with Voicelabs Robin on non-confidential work. This way you'll feel within an hour what AI can do for hospitality.
- Sort the basics (GDPR)Choose the business variant, sign a data processing agreement and turn off training on your data. See the GDPR check per option.
- Go deeper with field softwareBook a demo with HorecaHub: built for hospitality, with the strongest published safeguards.
Where AI does the most in this field
The core tasks we track for this profession. Tools in the list above can be compared on these tasks.
- 1Handle reservations and guest communication
- 2Monitor and respond to reviews
- 3Create menus, promotions and social content
- 4Planning procurement, stock and rosters
Per task in hospitality
A separate comparison for each task, with the top pick shown.
Every Friday: what changed in AI for hospitality
New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.
Frequently asked questions
Related professions
What is the best AI for hospitality?
That depends on your requirements. Field-specific solutions such as HorecaHub are built for hospitality; general assistants such as Gemini are more broadly usable and cheaper to get started with. Our picks are at the top of this page.
What is the difference between a 'field-specific tool' and a 'general assistant'?
A general-purpose assistant (such as ChatGPT or Claude) is a clever all-rounder you talk to yourself. A field-specific tool is a ready-made product for hospitality, often built on top of such an assistant, with its own domain knowledge, integrations and GDPR arrangements. In the 'Quality' column you can see which model a tool runs on.
May I use confidential data?
Guest data (allergies, payment details, reservation history) is personal data. Use GDPR-compliant systems and do not enter customer lists into a free chatbot.
What does the GDPR profile mean?
Our summary of what the provider publishes about data protection: EU hosting, no training on your data, certifications and provenance. 'Strong' = several safeguards published; 'Unknown' = the provider shares little, so ask them. It is a tool, not legal advice.