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MetaHospitality

Llama for hospitality

Meta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.

Not specifically recommended

Llama is not on our list for hospitality. Usable for general work, but first look at the options we recommend for hospitality.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Caution
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
–Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
7,6
Entry price
Free
Full GDPR check

What Llama does in hospitality

Core tasks in hospitality
Where Llama is strong
  • Open weights, fully self-hostable
  • Fine-tunable on your own data
  • Very large context window (Scout 10M)
  • GPU-efficient (Mixture-of-Experts)

Llama has a specific GDPR point to note. The Llama 4 Acceptable Use Policy prohibits the multimodal models for businesses headquartered in the EU. Dutch businesses may therefore not, under the licence terms, install the multimodal Llama 4 models themselves. Weigh this heavily before deploying it in hospitality.

Confidentiality and GDPR

GDPR: Caution

Guest data (allergies, payment details, reservation history) is personal data. Use GDPR-compliant systems and do not enter customer lists into a free chatbot.

Self-hosting gives full data control within your own EU infrastructure, a strong GDPR argument.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.
Caution the Llama 4 Acceptable Use Policy prohibits the multimodal models for businesses headquartered in the EU. Dutch businesses therefore may not install the multimodal Llama 4 models themselves under the licence terms.

Prices

Self-hostingFreeOpen weights; infrastructure costs only
Meta AI$0Free in WhatsApp/Instagram/Messenger
Hosted API (third parties)from ~$0.03 / 1M inVia Bedrock, Azure, Together, Groq, Novita, varies widely by provider and model size; Meta's own Llama API retired July 2026

Other models for hospitality

Gemini for hospitalityGoogle · editorial 8.61527ChatGPT for hospitalityOpenAI · edition 8.91485Claude for hospitalityAnthropic · editorial 9.01506Copilot for hospitalityMicrosoft · editorial 8.31485
All options for hospitality
Professional tools on Llama

We do not know of a professional tool for hospitality that publicly runs on Llama.

Questions about Llama for hospitality

Is Llama suitable for hospitality?
Not specifically. Llama is not on our list for hospitality; it is broadly usable, but first look at the options we recommend for hospitality. Keep a professional in the loop for every use.
May I put confidential data into Llama?
Guest data (allergies, payment details, booking history) is personal data. Use GDPR-compliant systems and do not put customer lists into a free chatbot. Self-hosting gives full data control within your own EU infrastructure, a strong GDPR argument.
What does Llama cost?
There is self-hosting (free), Meta AI ($0), Hosted API (third parties) (from ~$0.03 / 1M in). Check current prices on the official site.
Next stepAll 28 options for hospitalityProfessional tools and general assistants side by side, on GDPR profile, price and quality.

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