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Apaleo GmbH (Munich, Germany)Apaleo
Open, API-first property management platform for hotels and serviced apartments. Via the Agent Hub (since February 2025) you can deploy ready-made or custom AI agents for reservations, guest emails, CRM analysis and content creation. Apaleo also has an MCP server that lets AI agents work with hotel systems.

- Provider based in the EU
- Publishes certification/GDPR safeguards
Last checked: 31 October 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
Apaleo Open PMS in the cloud
Apaleo APIs (open API)
Apaleo Store with integrations
Apaleo MCP Server for AI assistantsComparable in hotels & holiday accommodation
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Agents in the Agent Hub come from Apaleo and from third parties; which language model each agent uses varies and is not published centrally. According to the site, GDPR-compliant, SOC 2 Type II and PCI DSS. Hosting location not stated. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it sets out where your data goes.
Questions about Apaleo
- Which AI model does Apaleo use?
- The maker of Apaleo does not publish which AI model sits underneath. Agents in the Agent Hub come from Apaleo and from third parties; which language model each agent uses varies and is not published centrally. According to the site, GDPR-compliant, SOC 2 Type II and PCI DSS. Hosting location not stated.
- How much does Apaleo cost?
- on request. Check the current price on the provider's website; rates change often.
- Who is Apaleo for?
- Apaleo is aimed at hotels & holiday accommodation. It fits work such as setting room rates dynamically based on demand, competitor prices, events and season, answering guest questions 24/7 by phone, WhatsApp, webchat and OTA inboxes, in the guest's language, and automatically offering direct bookings and upsells (breakfast, late check-out, upgrade) within the guest journey.
- What should I look out for with AI in hotels & holiday accommodation?
- You handle a lot of personal data: names, contact details, passport numbers at check-in, payment details and sometimes requests that reveal something about health or religion (diet, accessibility). Sign a data processing agreement with every provider and ask where the data is stored, which language model sits behind the tool and which sub-processors are involved. Most hotel platforms do not make that public. Since August 2026, the EU AI Act requires you to tell guests they are speaking with an AI system and not a human. Staff who work with AI must understand what the system does (AI literacy). Only use guest profiles for marketing if you have a legal basis for it (consent, or legitimate interest with an opt-out). For dynamic pricing, set a minimum and maximum price and check that the AI assistant does not promise prices or conditions that are incorrect.
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