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Lighthouse Intelligence Ltd. (London, UK)

Lighthouse (Ernest)

A commercial platform for hotels with AI pricing, demand forecasting and market benchmarks based on billions of daily prices. Ernest (generally available since 2026) is an AI colleague for revenue and sales teams that answers questions about your figures and gives recommendations. KITT is an AI receptionist for phone and messages.

Shared spot10of 17 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1), and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in hotels & holiday accommodation
GDPR: Limited
  • Provider based outside the EU
  • Publishes certification/GDPR safeguards

Each block is a professional tool in hotels and hospitality, with the strongest GDPR profile on the left. 7 professional tools, like Lighthouse (Ernest), have a limited profile: they share this spot. Click for that tool.

Priceon request
Free trialYes
BasedLondon, UKOutside EU
ModelNot publicUK provider. Ernest is model-agnostic and uses AI models from one or more external providers, which are not named (according to the provider); which language model is used is not public. The hotel's commercial data is not used to train shared AI models (according to the provider). ISO 27001-certified; the customer agrees to the Data Processing Addendum (DPA) (according to the provider). According to the privacy statement, many service providers are located outside the UK, the EEA and Switzerland, with standard contractual clauses as the safeguard. Check the hosting location.

Last checked: 2 November 2026 · How we check

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What it does

Ernest: AI team member for commercial teams
KITT: AI receptionist
Connect AI: book directly via AI
Lighthouse Pricing: AI pricing strategy
Lighthouse Performance: benchmarking
Lighthouse Distribution
Channel Management and reservations

Comparable in hotels & holiday accommodation

All 17 professional tools for hotels & holiday accommodation

Lighthouse (Ernest) compared

Underlying model

UK provider. Ernest is model-agnostic and uses AI models from one or more external providers, which are not named (according to the provider); which language model is used is not public. The hotel's commercial data is not used to train shared AI models (according to the provider). ISO 27001-certified; the customer agrees to the Data Processing Addendum (DPA) (according to the provider). According to the privacy statement, many service providers are located outside the UK, the EEA and Switzerland, with standard contractual clauses as the safeguard. Check the hosting location. Many tools build on a large model from OpenAI or Anthropic, for example. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for hotels & holiday accommodation

Questions about Lighthouse (Ernest)

Which AI model does Lighthouse (Ernest) use?
The maker of Lighthouse (Ernest) does not make public which AI model sits underneath. UK provider. Ernest is model-agnostic and uses AI models from one or more external providers, which are not named (according to the provider); which language model is used is not public. The hotel's commercial data is not used to train shared AI models (according to the provider). ISO 27001-certified; the customer agrees to the Data Processing Addendum (DPA) (according to the provider). According to the privacy statement, many service providers are located outside the UK, the EEA and Switzerland, with standard contractual clauses as the safeguard. Check the hosting location.
How much does Lighthouse (Ernest) cost?
on request. Check the current price on the provider's website; rates change often.
Who is Lighthouse (Ernest) for?
Lighthouse (Ernest) is aimed at hotels & holiday accommodation. It suits work such as setting room rates dynamically based on demand, competitor prices, events and season, answering guest questions 24/7 by phone, WhatsApp, web chat and OTA inboxes, in the guest's language, and automatically offering direct bookings and upsells (breakfast, late check-out, upgrades) within the guest journey.
What should I look out for with AI in hotels & holiday accommodation?
You handle a lot of personal data: names, contact details, passport numbers at check-in, payment details and sometimes requests that reveal something about health or religion (diet, accessibility). Sign a data processing agreement with every provider and ask where the data is stored, which language model sits behind the tool and which sub-processors are involved. Most hotel platforms do not make that public. Since August 2026, the EU AI Act requires you to tell guests they are speaking with an AI system and not a human. Staff who work with AI must understand what the system does (AI literacy). Only use guest profiles for marketing if you have a legal basis for it (consent, or legitimate interest with an opt-out). For dynamic pricing, set a minimum and maximum price and check that the AI assistant does not promise prices or conditions that are incorrect.

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