Home / Hotels & holiday accommodation / Lighthouse (Ernest)
Lighthouse Intelligence Ltd. (London, UK)Lighthouse (Ernest)
A commercial platform for hotels with AI pricing, demand forecasting and market benchmarks based on billions of daily prices. Ernest (generally available since 2026) is an AI colleague for revenue and sales teams that answers questions about your figures and gives recommendations. KITT is an AI receptionist for phone and messages.

- Provider based outside the EU
- Publishes certification/GDPR safeguards
Last checked: 2 November 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
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UK provider. Ernest is model-agnostic and uses AI models from one or more external providers, which are not named (according to the provider); which language model is used is not public. The hotel's commercial data is not used to train shared AI models (according to the provider). ISO 27001-certified; the customer agrees to the Data Processing Addendum (DPA) (according to the provider). According to the privacy statement, many service providers are located outside the UK, the EEA and Switzerland, with standard contractual clauses as the safeguard. Check the hosting location. Many tools build on a large model from OpenAI or Anthropic, for example. If in doubt, ask for the data processing agreement: it states where your data goes.
Questions about Lighthouse (Ernest)
- Which AI model does Lighthouse (Ernest) use?
- The maker of Lighthouse (Ernest) does not make public which AI model sits underneath. UK provider. Ernest is model-agnostic and uses AI models from one or more external providers, which are not named (according to the provider); which language model is used is not public. The hotel's commercial data is not used to train shared AI models (according to the provider). ISO 27001-certified; the customer agrees to the Data Processing Addendum (DPA) (according to the provider). According to the privacy statement, many service providers are located outside the UK, the EEA and Switzerland, with standard contractual clauses as the safeguard. Check the hosting location.
- How much does Lighthouse (Ernest) cost?
- on request. Check the current price on the provider's website; rates change often.
- Who is Lighthouse (Ernest) for?
- Lighthouse (Ernest) is aimed at hotels & holiday accommodation. It suits work such as setting room rates dynamically based on demand, competitor prices, events and season, answering guest questions 24/7 by phone, WhatsApp, web chat and OTA inboxes, in the guest's language, and automatically offering direct bookings and upsells (breakfast, late check-out, upgrades) within the guest journey.
- What should I look out for with AI in hotels & holiday accommodation?
- You handle a lot of personal data: names, contact details, passport numbers at check-in, payment details and sometimes requests that reveal something about health or religion (diet, accessibility). Sign a data processing agreement with every provider and ask where the data is stored, which language model sits behind the tool and which sub-processors are involved. Most hotel platforms do not make that public. Since August 2026, the EU AI Act requires you to tell guests they are speaking with an AI system and not a human. Staff who work with AI must understand what the system does (AI literacy). Only use guest profiles for marketing if you have a legal basis for it (consent, or legitimate interest with an opt-out). For dynamic pricing, set a minimum and maximum price and check that the AI assistant does not promise prices or conditions that are incorrect.
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