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Smartpricing Srl (Arco, Trentino, Italy)

Smartpricing

Italian EU start-up (Trentino, founded 2020) offering AI-driven dynamic pricing for hotels, B&Bs, residences and holiday rentals. The system analyses market trends, competitor prices, occupancy, events and seasonal patterns, and automatically syncs prices across all booking channels via integration with the PMS or channel manager. Over 4,000 customers in Europe, with an average reported revenue increase of 30%. Rates calculated up to 500 days ahead.

Go to the website Smartpricing alternatives
Shared spot5of 16 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1) and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in tourism & travel
GDPR: Limited
  • Provider based in the EU

Each block is a professional tool in tourism & the travel trade, the strongest GDPR profile on the left. 2 professional tools, like Smartpricing, have a limited profile: they share this spot. Click for that tool.

PriceBase from 111 euro/month; Premium from 191Base: from 111 euro/month (annual); Premium: from 191 euro/month (incl. revenue manager 2 hours/month); Ultra: from 611 euro/month (full outsourcing of pricing strategy)
Free trialNot foundNot found on the provider's site when checked on 4 October 2026
Based inArco, Trentino, ItalyEU
ModelNot publicproprietary machine learning algorithm for dynamic price optimisation; specific model not public; EU-based

Last checked: 16 October 2026 · How we check

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What it does

Dynamic room rates per day
Prices up to 500 days ahead
Takes events, seasonality and competition into account
Minimum/maximum prices and minimum stay
Prices pushed automatically to all channels
Integrations with 80+ PMS/channel managers
Dashboard with ADR, RevPAR and occupancy
Dedicated revenue manager (Ultra plan)

Comparable in tourism & travel

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All 16 professional tools for tourism & travel

Smartpricing compared

Smartpricing vs RevtekSmartpricing vs BookboostSmartpricing vs ApaleoSmartpricing vs Ctoutvert AI-chatbotSmartpricing vs Quinta (Velma)
Underlying model

proprietary machine learning algorithm for dynamic price optimisation; specific model not public; EU-based. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for tourism & travel

Questions about Smartpricing

AI for tourism & travelAI for hotels & holiday accommodation
Which AI model does Smartpricing use?
The maker of Smartpricing does not publicly disclose which AI model sits underneath. Proprietary machine learning algorithm for dynamic price optimisation; specific model not public; EU-based.
How much does Smartpricing cost?
Base: from €111/month (annual billing); Premium: from €191/month (incl. revenue manager 2h/month); Ultra: from €611/month (full outsourcing of pricing strategy). Check the current price on the provider's website; rates change often.
Who is Smartpricing for?
Smartpricing focuses on tourism & travel, hotels & holiday accommodation. It fits work such as generating personalised travel routes and itineraries, comparing and booking flights, hotels and activities, and supporting guests and travellers 24/7 via chat and WhatsApp.
What should I look out for with AI in tourism & travel?
Traveller data (passport details, payment information, stay history) is personal data under the GDPR. Use systems with a data processing agreement and EU hosting; check whether chatbots store guest data on servers outside the EU. Automated personalised pricing or profiling must not lead to discriminatory offers. Communicate transparently when travellers are speaking with an AI assistant rather than a human.
Next stepAll 28 options for tourism & travelProfessional tools and general assistants side by side, on GDPR profile, price and quality.

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