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Best AI for tourism & travel industry
Travel agencies, tour operators, hotels and holidaymakers use AI to create personalised travel itineraries in seconds, automate bookings and support guests 24/7. AI is turning the paper brochure into a real-time, context-aware travel experience.
Professional tool with the strongest GDPR profile
Perk (voorheen TravelPerk)GDPR: Strong
Perk (voorheen TravelPerk)GDPR: Strong- Provider based in the EU
- Data in the EU according to the provider
- Publishes certification/GDPR safeguards
General model: the default choice
ClaudeGDPR: Strong
ClaudeGDPR: Strong- Editorial score 9.0 of 10
- Elo 1506
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Watch out in this field
Traveller data (passport details, payment information, stay history) is personal data under the GDPR. Use systems with a data processing agreement and EU hosting; check whether chatbots store guest data on servers outside the EU. Automated personalised pricing or profiling must not lead to discriminatory offers. Communicate transparently when travellers are speaking with an AI assistant rather than a human.
All 28 options
Professional tools with the strongest published GDPR safeguards first, then general assistants by suitability.
28options, 16 field-specific
16free to try
6professional tools from NL or EU
8GDPR strong or good
Strong · 1Good · 3Limited · 2Unknown · 10
#SolutionQualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measurePriceGDPROur summary of what the provider itself publishes about your data. For a professional tool: whether the data is held in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only applies to a model with a documented problem. How we measure
1Perk (voorheen TravelPerk) professional toolPerk (Barcelona, Spain / EU) · EUEU-based business travel and expense platform (formerly TravelPerk) that lets companies manage travel policy, bookings and spending in one system. Valued at $2.7 billion, with more than 1,800 employees.own modelStarter $0/month platform fee + 5…Strong2
HiJiffy professional toolHiJiffy (Lisbon, Portugal / EU) · EUEU-based AI communication platform for hotels and hospitality: automates guest communication via web chat, WhatsApp and social media, increases direct bookings and relieves the front desk. More than 2,500 hotels in 60+ countries.own modelBasic €99/month, Pro €159/month, Premium…Good3
chatlyn professional toolchatlyn GmbH (Vienna, Austria) · EUAustrian AI communication hub for hotels, founded in Vienna in 2022. The chatbot handles guest enquiries 24/7 via WhatsApp, web chat, email, Instagram and Booking.com messages in 100+ languages, with a resolution rate of 93%. Connects to the PMS for automated guest journey messages (pre-arrival, check-in, checkout) and WhatsApp upsell campaigns with a 95% open rate. Active at 1,000+ hotels in 30 countries; strong in the DACH region. Raised a €8M Series A in June 2025.own modelon request (approx. €3,000 per year…Good4
Lara (Translated) professional toolTranslated (Rome, Italy, Europe) · EU · free to tryAI translator that explains why it makes a given choice and takes context from the entire document into account. Translates text into over 200 languages, documents in more than 60 formats while preserving layout, and can also interpret images, audio and live conversations. Built by Translated, a translation agency that used its own translation memories as a foundation.own modelfree up to 60,000 characters per monthGood5
Smartpricing professional toolSmartpricing Srl (Arco, Trentino, Italy) · EUItalian EU start-up (Trentino, founded 2020) offering AI-driven dynamic pricing for hotels, B&Bs, residences and holiday rentals. The system analyses market trends, competitor prices, occupancy, events and seasonal patterns, and automatically syncs prices across all booking channels via integration with the PMS or channel manager. Over 4,000 customers in Europe, with an average reported revenue increase of 30%. Rates calculated up to 500 days ahead.own modelBase: from 111 euro/month (annual…Limited6
Tork Vision Schoonmaken professional toolEssity / Tork (Stockholm, Sweden) · EUData-driven cleaning for sanitary facilities: sensors in dispensers and ceiling counters measure visitor numbers and fill levels, after which the system automatically creates and prioritises cleaning tasks in the On the Go app. Cleaners no longer need to check unnecessarily; managers see heatmaps and KPIs per location.own modelon request (via Tork dealer, depending…Limited7
Layla professional toolLayla (international) · free to tryAI travel planner that creates day-by-day personalised itineraries including live flight and hotel prices, with optional human travel experts for booking and advice. Trusted by over 1.1 million travellers.own modelFree basic featuresUnknown8
Wanderlog professional toolWanderlog (San Francisco, US) · free to tryMap-based travel and road trip planner that lets travellers and groups build an itinerary together. Combines AI suggestions with offline maps, route optimisation and booking import. More than 1 million users.own modelFree basic featuresUnknown9
Mindtrip professional toolMindtrip (US) · free to tryVisual AI travel planner in which destinations and activities appear directly on an interactive map. Free to use; integrates direct flight booking via Sabre and PayPal.own modelFree (core features)Unknown10
GuideGeek professional toolMatador Network (US) · free to tryFree AI travel assistant from Matador Network that works via WhatsApp, Instagram Messenger and Facebook Messenger. Answers travel questions, gives recommendations, and offers a B2B version for travel brands and destination organisations.own modelFree (consumers)Unknown11
Wonderplan professional toolWonderplan · free to tryFree AI travel planner that generates a tailored travel itinerary in seconds based on budget, trip length and personal interests, including PDF export and adjustable day-by-day schedules.own modelFreeUnknown12
Roam Around professional toolRoam Around · free to tryFast AI trip planner that generates a complete day-by-day travel schedule for any destination in under 60 seconds. Has put together over 10 million itineraries. Free basic access.own modelFree (basic)Unknown13
Navan professional toolNavan (San Francisco, US) · free to tryAI-powered platform for business travel and expense management, used by 10,000+ companies worldwide. Combines flights, hotels and car hire in one platform, with travel policy controls, real-time reporting and a rewards programme.own modelFree travel bookingUnknown14
Copilot2trip professional toolCopilot2trip · free to tryAI travel assistant that generates a personalised itinerary in seconds based on location, data and interests. Suitable for holidaymakers, business travellers and travel agencies; available as a web and mobile app.own modelFree basicUnknown15
MyTrip.AI professional toolMyTrip.AIAI agent platform built specifically for tour operators, travel agencies, OTAs and hotels. Trains AI assistants on business data (website, products, APIs) for 24/7 customer support, conversational booking and AI content creation.own modelOne-off $2,500 setup + $195/month…Unknown16
TourConnect AI professional toolTourConnect LLC (Frisco, US) · free to tryAI copilot for inbound tour operators and Destination Management Companies (DMCs). The system automatically reads booking confirmations, PDFs and spreadsheets from emails, extracts the relevant details, checks availability and creates a draft booking in the reservation system (Tourplan, FareHarbor, Xola, Peek). What takes 10 minutes by hand, the system does in 10 seconds. Also offers Itinerary Assist AI for automatically generating itineraries for customers.on 
$50/month (Lite, 100 automation…Unknown17Claude generalAnthropicFamily of language models from Anthropic that excels at long documents, careful reasoning, coding and reliable, safe output.1506Elo$20 / monthStrong18
Gemini generalGoogleGoogle DeepMind's natively multimodal model family, deeply integrated into Workspace, with a very large context window.1527Elo€4.99 / monthStrong19ChatGPT generalOpenAIOpenAI's versatile, agentic flagship with a very large context window and a broad ecosystem of integrations.1485Elo$8 / monthStrong20
Copilot generalMicrosoftMicrosoft's AI layer that combines GPT and Claude models with your own organisational data and the Microsoft 365 apps.1485Elofrom €10 / monthCaution21
Le Chat (Mistral) generalMistral AIFrench/European AI lab with open-weight and commercial models and the Le Chat assistant, with EU data residency as its core proposition.1426Elo$14.99 / monthStrong22
Perplexity generalPerplexity AI · free to tryUS AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.–Elo$20 / monthUnknown23
Qwen generalAlibaba Cloud · free to tryChinese model family from Alibaba Cloud with a free chat app, a large open-weight catalogue and the proprietary flagship Qwen3.8-Max with 1 million tokens of context.1484Eloon requestCaution24
GLM (Z.ai) generalZ.ai (Zhipu AI) · free to tryChinese AI lab (Zhipu, international Z.ai) with the open-weight GLM family under MIT licence, particularly strong at programming and agent tasks at low prices.1483Elo$18 / monthCaution25
Kimi generalMoonshot AI · free to tryChinese AI lab (Moonshot AI) with the open-weight Kimi K2 family and an assistant that focuses strongly on agents, deep research and long documents.1487Elo$19 / monthCaution26
Grok generalxAIThe model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.1471Elo$10 / monthCaution27
DeepSeek generalDeepSeek · free to tryOpen-weight (MIT) Chinese language model with a 1M context window and a built-in reasoning mode, at very low API costs.1475Eloon requestCaution28
Llama generalMeta · free to tryMeta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.–Eloon requestCaution
Perk (voorheen TravelPerk) professional toolPerk (Barcelona, Spain / EU) · EUEU-based business travel and expense platform (formerly TravelPerk) that lets companies manage travel policy, bookings and spending in one system. Valued at $2.7 billion, with more than 1,800 employees.own modelStarter $0/month platform fee + 5…Strong2HiJiffy professional toolHiJiffy (Lisbon, Portugal / EU) · EUEU-based AI communication platform for hotels and hospitality: automates guest communication via web chat, WhatsApp and social media, increases direct bookings and relieves the front desk. More than 2,500 hotels in 60+ countries.own modelBasic €99/month, Pro €159/month, Premium…Good3chatlyn professional toolchatlyn GmbH (Vienna, Austria) · EUAustrian AI communication hub for hotels, founded in Vienna in 2022. The chatbot handles guest enquiries 24/7 via WhatsApp, web chat, email, Instagram and Booking.com messages in 100+ languages, with a resolution rate of 93%. Connects to the PMS for automated guest journey messages (pre-arrival, check-in, checkout) and WhatsApp upsell campaigns with a 95% open rate. Active at 1,000+ hotels in 30 countries; strong in the DACH region. Raised a €8M Series A in June 2025.own modelon request (approx. €3,000 per year…Good4Lara (Translated) professional toolTranslated (Rome, Italy, Europe) · EU · free to tryAI translator that explains why it makes a given choice and takes context from the entire document into account. Translates text into over 200 languages, documents in more than 60 formats while preserving layout, and can also interpret images, audio and live conversations. Built by Translated, a translation agency that used its own translation memories as a foundation.own modelfree up to 60,000 characters per monthGood5Smartpricing professional toolSmartpricing Srl (Arco, Trentino, Italy) · EUItalian EU start-up (Trentino, founded 2020) offering AI-driven dynamic pricing for hotels, B&Bs, residences and holiday rentals. The system analyses market trends, competitor prices, occupancy, events and seasonal patterns, and automatically syncs prices across all booking channels via integration with the PMS or channel manager. Over 4,000 customers in Europe, with an average reported revenue increase of 30%. Rates calculated up to 500 days ahead.own modelBase: from 111 euro/month (annual…Limited6Tork Vision Schoonmaken professional toolEssity / Tork (Stockholm, Sweden) · EUData-driven cleaning for sanitary facilities: sensors in dispensers and ceiling counters measure visitor numbers and fill levels, after which the system automatically creates and prioritises cleaning tasks in the On the Go app. Cleaners no longer need to check unnecessarily; managers see heatmaps and KPIs per location.own modelon request (via Tork dealer, depending…Limited7Layla professional toolLayla (international) · free to tryAI travel planner that creates day-by-day personalised itineraries including live flight and hotel prices, with optional human travel experts for booking and advice. Trusted by over 1.1 million travellers.own modelFree basic featuresUnknown8Wanderlog professional toolWanderlog (San Francisco, US) · free to tryMap-based travel and road trip planner that lets travellers and groups build an itinerary together. Combines AI suggestions with offline maps, route optimisation and booking import. More than 1 million users.own modelFree basic featuresUnknown9Mindtrip professional toolMindtrip (US) · free to tryVisual AI travel planner in which destinations and activities appear directly on an interactive map. Free to use; integrates direct flight booking via Sabre and PayPal.own modelFree (core features)Unknown10GuideGeek professional toolMatador Network (US) · free to tryFree AI travel assistant from Matador Network that works via WhatsApp, Instagram Messenger and Facebook Messenger. Answers travel questions, gives recommendations, and offers a B2B version for travel brands and destination organisations.own modelFree (consumers)Unknown11Wonderplan professional toolWonderplan · free to tryFree AI travel planner that generates a tailored travel itinerary in seconds based on budget, trip length and personal interests, including PDF export and adjustable day-by-day schedules.own modelFreeUnknown12Roam Around professional toolRoam Around · free to tryFast AI trip planner that generates a complete day-by-day travel schedule for any destination in under 60 seconds. Has put together over 10 million itineraries. Free basic access.own modelFree (basic)Unknown13Navan professional toolNavan (San Francisco, US) · free to tryAI-powered platform for business travel and expense management, used by 10,000+ companies worldwide. Combines flights, hotels and car hire in one platform, with travel policy controls, real-time reporting and a rewards programme.own modelFree travel bookingUnknown14Copilot2trip professional toolCopilot2trip · free to tryAI travel assistant that generates a personalised itinerary in seconds based on location, data and interests. Suitable for holidaymakers, business travellers and travel agencies; available as a web and mobile app.own modelFree basicUnknown15MyTrip.AI professional toolMyTrip.AIAI agent platform built specifically for tour operators, travel agencies, OTAs and hotels. Trains AI assistants on business data (website, products, APIs) for 24/7 customer support, conversational booking and AI content creation.own modelOne-off $2,500 setup + $195/month…Unknown16TourConnect AI professional toolTourConnect LLC (Frisco, US) · free to tryAI copilot for inbound tour operators and Destination Management Companies (DMCs). The system automatically reads booking confirmations, PDFs and spreadsheets from emails, extracts the relevant details, checks availability and creates a draft booking in the reservation system (Tourplan, FareHarbor, Xola, Peek). What takes 10 minutes by hand, the system does in 10 seconds. Also offers Itinerary Assist AI for automatically generating itineraries for customers.on $50/month (Lite, 100 automation…Unknown17Claude generalAnthropicFamily of language models from Anthropic that excels at long documents, careful reasoning, coding and reliable, safe output.1506Elo$20 / monthStrong18Gemini generalGoogleGoogle DeepMind's natively multimodal model family, deeply integrated into Workspace, with a very large context window.1527Elo€4.99 / monthStrong19ChatGPT generalOpenAIOpenAI's versatile, agentic flagship with a very large context window and a broad ecosystem of integrations.1485Elo$8 / monthStrong20Copilot generalMicrosoftMicrosoft's AI layer that combines GPT and Claude models with your own organisational data and the Microsoft 365 apps.1485Elofrom €10 / monthCaution21Le Chat (Mistral) generalMistral AIFrench/European AI lab with open-weight and commercial models and the Le Chat assistant, with EU data residency as its core proposition.1426Elo$14.99 / monthStrong22Perplexity generalPerplexity AI · free to tryUS AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.–Elo$20 / monthUnknown23Qwen generalAlibaba Cloud · free to tryChinese model family from Alibaba Cloud with a free chat app, a large open-weight catalogue and the proprietary flagship Qwen3.8-Max with 1 million tokens of context.1484Eloon requestCaution24GLM (Z.ai) generalZ.ai (Zhipu AI) · free to tryChinese AI lab (Zhipu, international Z.ai) with the open-weight GLM family under MIT licence, particularly strong at programming and agent tasks at low prices.1483Elo$18 / monthCaution25Kimi generalMoonshot AI · free to tryChinese AI lab (Moonshot AI) with the open-weight Kimi K2 family and an assistant that focuses strongly on agents, deep research and long documents.1487Elo$19 / monthCaution26Grok generalxAIThe model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.1471Elo$10 / monthCaution27DeepSeek generalDeepSeek · free to tryOpen-weight (MIT) Chinese language model with a 1M context window and a built-in reasoning mode, at very low API costs.1475Eloon requestCaution28Llama generalMeta · free to tryMeta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.–Eloon requestCautionNo options with these filters. 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Quality: LMArena · prices: OpenRouter and providers · as of 9 November 2026
Last checked: 4 November 2026 · How we check
This is how to start in tourism & travel
- Try this weekStart free with Lara (Translated) on non-confidential work. In an hour you'll get a feel for what AI can do for tourism & travel.
- Sort the basics (GDPR)Choose the business variant, sign a data processing agreement and turn off training on your data. See the GDPR check per option.
- Go deeper with field softwareBook a demo with Perk (voorheen TravelPerk): built for tourism & travel, with the strongest published safeguards.
Where AI does the most in this field
The core tasks we track for this profession. Tools in the list above can be compared on these tasks.
- 1Generate personalised travel routes and itineraries
- 2Compare and book flights, hotels and activities
- 3Support guests and travellers 24/7 via chat and WhatsApp
- 4Automate business travel policy, expense claims and approval flows
Per task in tourism & travel
A separate comparison for each task, with the top pick shown.
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New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.
Frequently asked questions
Related professions
What is the best AI for tourism & travel?
That depends on your requirements. Field-specific solutions such as Perk (voorheen TravelPerk) are built for tourism & travel; general assistants such as Claude are more widely usable and cheaper to start with. At the top of this page you will find our picks.
What is the difference between a 'field-specific tool' and a 'general assistant'?
A general assistant (such as ChatGPT or Claude) is a clever all-rounder you talk to yourself. A field-specific tool is a ready-made product for tourism & travel, often built on top of such an assistant, with its own domain knowledge, integrations and GDPR commitments. The 'Quality' column shows which model a tool runs on.
May I use confidential data?
Traveller data (passport details, payment information, stay history) is personal data under the GDPR. Use systems with a data processing agreement and EU hosting; check whether chatbots store guest data on servers outside the EU. Automated personalised pricing or profiling must not lead to discriminatory offers. Communicate transparently when travellers are speaking with an AI assistant rather than a human.
What does the GDPR profile mean?
Our summary of what the provider publishes about data protection: EU hosting, no training on your data, certifications and provenance. 'Strong' = several safeguards published; 'Unknown' = the provider shares little, so ask them. It is a tool, not legal advice.