Home / Hotels & holiday accommodation / Apaleo vs Smartpricing
Apaleo vs Smartpricing
Both are professional tools for hotels & holiday accommodation. Apaleo has the stronger GDPR profile; Smartpricing publishes a monthly price.
ApaleoApaleo GmbH (Munich, Germany)GDPR: Goodon request
Stronger on 1 by 2 points with a clear margin
SmartpricingSmartpricing Srl (Arco, Trentino, Italy)GDPR: LimitedBase: from 111 euro/month (annual billing)
Stronger on 1 by 2 points with a clear margin
The key differences
- Apaleo has the stronger GDPR profile: good, versus limited for Smartpricing.
- Smartpricing publishes a monthly price (€111); for Apaleo the price is on request.
| Criterion | Apaleo | Smartpricing |
|---|---|---|
| GDPR profileOur summary of what the provider itself publishes about your data. For a professional tool: whether the data is stored in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only for a model with a documented problem. How we measure | Good | Limited |
| Price | on request | Base: from 111 euro/month (annual billing) |
| Origin | EU | EU |
| Tasks | AI chatbot for customer service, AI for planning and rosters | – |
Choose Apaleo if…
- GDPR and confidentiality weigh heavily
- if you are looking for: apaleo Open PMS in the cloud
- if you are looking for: apaleo APIs (open API)
Choose Smartpricing if…
- you want to know the cost up front
- what you're looking for: dynamic room rates per day
- what you're looking for: rates up to 500 days ahead
Apaleo features
- Apaleo Open PMS in the cloud
- Apaleo APIs (open API)
- Apaleo Pay for payments
- Apaleo Store with integrations
- Agent Hub: marketplace for AI agents
- Sales, Email and Migration Agent
- Apaleo MCP Server for AI assistants
Features of Smartpricing
- Dynamic room prices per day
- Prices up to 500 days ahead
- Takes account of events, season and competition
- Minimum/maximum prices and minimum stay
- Prices automatically pushed to all channels
- Integrations with 80+ PMS/channel managers
- Dashboard with ADR, RevPAR and occupancy
- Your own revenue manager (Ultra plan)
Frequently asked questions
- Which is better: Apaleo or Smartpricing?
- Apaleo has a stronger GDPR profile; Smartpricing publishes a monthly price. Which matters more to you decides the choice; the table puts everything side by side.
- Which is cheaper: Apaleo or Smartpricing?
- Apaleo: on request. Smartpricing: Base: from 111 euros/month (billed yearly); Premium: from 191 euros/month (incl. revenue manager 2h/month); Ultra: from 611 euros/month (full outsourcing of pricing strategy).
- Which is safer for your data: Apaleo or Smartpricing?
- Apaleo has the stronger GDPR profile (good against limited). The profile summarises what the provider publishes; always sign a data processing agreement. See the GDPR check for hotels & holiday accommodation.
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