Home / Marketing / Synthesia

Synthesia (UK)

Synthesia

AI video platform that creates marketing and explainer videos from text alone, using digital avatars and voices.

Shared spot34of 54 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is held in the EU (2 points), whether there is a certification or GDPR safeguard (1) and whether the provider is established in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in marketing
GDPR: Unknown
  • Provider based outside the EU

Each tile is a professional tool in marketing, with the strongest GDPR profile on the left. 21 professional tools, like Synthesia, have an Unknown GDPR profile: they share this spot. Click for that tool.

PriceFreemium; Starter $19/mthfreemium; Starter $19/mth ($14/mth billed annually); Pro $89/mth ($59/mth billed annually)
Free trialYes
BasedUKOutside EU
ModelNot publicnot public, proprietary avatar/video models

Last checked: 9 November 2026 · How we check

Is this your tool? Fill in missing details

This is what Synthesia looks like

www.synthesia.io
Synthesia website
Synthesia website

What it does

240+ AI avatars
1,000+ AI voices in 130 languages
1-click video translation
AI screen recorder
Brand kit for house style
Interactive avatars and roleplay
Video analytics
Real-time collaboration

Similar in marketing

All 54 professional tools for marketing
Underlying model

not public, proprietary avatar/video models. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it sets out where your data goes.

GDPR check for marketing
Which AI model does Synthesia use?
The maker of Synthesia does not publicly disclose which AI model sits underneath. Own avatar and video models.
How much does Synthesia cost?
freemium; Starter $19/month ($14/month billed annually); Pro $89/month ($59/month billed annually). Check the current price on the provider's website; rates change often.
Who is Synthesia for?
Synthesia focuses on marketing, corporate training & L&D, video and film production. It fits work such as generating campaign and content concepts, writing copy for web, ads and email, and creating images and visuals.
What should I watch out for with AI in marketing?
Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications.

Every Friday: what changed in AI for marketing

New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.

View a sample

We only use your address for this newsletter. You confirm first by email.