Synthesia (UK)Synthesia
AI video platform that creates marketing and explainer videos from text alone, using digital avatars and voices.

Shared spot34of 54 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is held in the EU (2 points), whether there is a certification or GDPR safeguard (1) and whether the provider is established in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in marketing
GDPR: Unknown
- Provider based outside the EU
PriceFreemium; Starter $19/mthfreemium; Starter $19/mth ($14/mth billed annually); Pro $89/mth ($59/mth billed annually)
Free trialYes
BasedUKOutside EU
ModelNot publicnot public, proprietary avatar/video models
Last checked: 9 November 2026 · How we check
Is this your tool? Fill in missing detailsThis is what Synthesia looks like
www.synthesia.io

What it does
240+ AI avatars
1,000+ AI voices in 130 languages
1-click video translation
AI screen recorder
Brand kit for house style
Interactive avatars and roleplay
Video analytics
Real-time collaboration
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GDPR check for marketing not public, proprietary avatar/video models. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it sets out where your data goes.
Questions about Synthesia
- Which AI model does Synthesia use?
- The maker of Synthesia does not publicly disclose which AI model sits underneath. Own avatar and video models.
- How much does Synthesia cost?
- freemium; Starter $19/month ($14/month billed annually); Pro $89/month ($59/month billed annually). Check the current price on the provider's website; rates change often.
- Who is Synthesia for?
- Synthesia focuses on marketing, corporate training & L&D, video and film production. It fits work such as generating campaign and content concepts, writing copy for web, ads and email, and creating images and visuals.
- What should I watch out for with AI in marketing?
- Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications.
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