Jacquard, formerly Phrasee (London, UK)Jacquard
Generates and optimises on-brand marketing copy for email, SMS and push in 27+ languages (formerly Phrasee).

Shared spot34of 54 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is held in the EU (2 points), whether there is a certification or GDPR safeguard (1) and whether the provider is established in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in marketing
GDPR: Unknown
- Provider based outside the EU
Priceon request
Free trialNone foundNot found on the provider's website when checked on 15 September 2026
BasedLondon, UKOutside EU
ModelNot publicnot public, proprietary 'Language2' architecture with deterministic guardrails instead of raw LLMs
Last checked: 15 September 2026 · How we check
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jacquard.com

What it does
Language models with brand guardrails
Audience-wide optimisation without A/B testing
1:1 personalisation per user
Omnichannel: email, SMS, push, in-app
27+ languages and dialects supported
ROI tracking and creative insights
Automated compliance checking
Quarterly brand voice report (Brand Voice IQ)Similar in marketing
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GDPR check for marketing Not public, Jacquard's own 'Language2' architecture with deterministic guardrails rather than raw LLMs. Many tools build on a large model from providers such as OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it sets out where your data goes.
Questions about Jacquard
- Which AI model does Jacquard use?
- The maker of Jacquard does not disclose which AI model sits underneath. Proprietary 'Language2' architecture with deterministic guardrails instead of raw LLMs.
- How much does Jacquard cost?
- on request. Check the current price on the provider's website; rates change often.
- Who is Jacquard for?
- Jacquard is aimed at marketing. It fits work such as generating campaign and content concepts, writing copy for web, ads and email, and creating images and visuals.
- What should I watch out for with AI in marketing?
- Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications.
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