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Frontify AG, St. Gallen (Switzerland)Frontify
Brand management platform that brings brand style guidelines, brand files and brand knowledge together in one place, with a Brand Assistant and an MCP connection so AI tools work on-brand.
Shared spot1of 18 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1) and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in graphic design & design
GDPR: Strong
- Provider based outside the EU
- Data in the EU according to the provider
- Publishes certification/GDPR safeguards
PriceOn request per monthly active useron request (pricing model per monthly active user)
Free trialYes
Based inSwitzerlandOutside the EU
ModelNot publicno language model named. Hosting of your choice in Frankfurt (Germany) or North Virginia (US) for enterprise customers; ISO 27001:2022, SOC 2 Type II and TISAX (according to the provider). Policy on training with customer data not found on the security page. Swiss company.
Last checked: 6 November 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
Brand Assistant: questions about your brand
Automatic tagging and metadata
Search in plain language or by imageDetect duplicates automaticallyTranslate guidelines with AI
Templates with fixed brand rules
Automations with AI actions
MCP server and API for AI toolsSimilar in graphic design & design
Figmafree (Starter)
Bynderon request
Penpotfree (Professional)
CELUMon request
Uizardfree
Framerfree ($0, 500 AI credits)Frontify compared
Underlying model
GDPR check for graphic design & design no language model named. Hosting of your choice in Frankfurt (Germany) or North Virginia (US) for enterprise customers; ISO 27001:2022, SOC 2 Type II and TISAX (according to the provider). Policy on training with customer data not found on the security page. Swiss company. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.
Questions about Frontify
- Which AI model does Frontify use?
- The maker of Frontify does not make public which AI model sits underneath. No language model named. Hosting of your choice in Frankfurt (Germany) or North Virginia (US) for enterprise customers; ISO 27001:2022, SOC 2 Type II and TISAX (according to the provider). Policy on training with customer data not found on the security page. Swiss company.
- How much does Frontify cost?
- on request (price model per monthly active user). Check the current price on the provider's website; rates change often.
- Who is Frontify for?
- Frontify is aimed at graphic design & design, marketing. It fits work such as making images and vectors: generating and editing concepts, illustrations, icons and variants (remove background, extend, upscale, vectorise), UI and web design: turning text prompts and sketches into wireframes, prototypes and code, and managing design systems, brand management: centrally managing brand guidelines, logos and image bank, automatic tagging and checking against brand rules.
- What should I watch out for with AI in graphic design & design?
- When it comes to AI imagery, pay attention to two things: rights and data. Rights: with Recraft, images from the free plan of Recraft itself are not licensed for commercial use, and only the paid plans give you full ownership. Adobe says it trains its Firefly models on licensed material and public domain content, not on user content. Data: with Kittl, training on your content is switched on by default in the Starter and Professional plans (the administrator can turn it off), while it is off in Organization and Enterprise. CELUM (Berlin) states in its privacy policy that data is also processed outside Europe, including in Canada and the US. If you want to keep your brand files within the EU: Frontify offers hosting in Frankfurt, Bynder on AWS Frankfurt and Figma on Azure in the EU. Penpot can be self-hosted. Do not upload client material under NDA to a free account, and record in your quote whether and how you use AI.
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