Home / Graphic design & design / CELUM vs Frontify
CELUM vs Frontify
Both are professional tools for graphic design & design. CELUM has a provider in the EU; Frontify has a stronger GDPR profile.
CELUMCELUM GmbH, Linz (Austria)GDPR: Goodon request · free trial
Stronger on 1 by 2 points with a clear margin
FrontifyFrontify AG, St. Gallen (Switzerland)GDPR: StrongOn request (pricing per monthly active user) · free trial
Stronger on 1 by 2 points with a clear margin
The key differences
- Frontify has a stronger GDPR profile: strong, against good for CELUM.
- CELUM is based in the EU, Frontify outside the EU.
| Criterion | CELUM | Frontify |
|---|---|---|
| GDPR profileOur summary of what the provider itself publishes about your data. For a professional tool: whether the data is stored in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only for a model with a documented problem. How we measure | Good | Strong |
| Price | on request | on request (price model per monthly active user) |
| Free trial | Yes | Yes |
| Origin | EU | Outside EU |
Choose CELUM if…
- you want a provider in the EU
- What you're looking for: AI tagging of images and video
- What you're looking for: translate tags into multiple languages
Choose Frontify if…
- GDPR and confidentiality weigh heavily
- What you're looking for: Brand Assistant: questions about your brand
- What you're looking for: automatic tagging and metadata
Features of CELUM
- AI tagging of images and video
- Translate tags into multiple languages
- Visual recommendations of similar imagery
- Text from images, speech from video
- Subtitles via transcription
- Face recognition for rights management
- Workflows, visual feedback and proofing
- Portals per audience with a page builder
Features of Frontify
- Brand Assistant: questions about your brand
- Automatic tagging and metadata
- Search in plain language or by image
- Automatically detect duplicates
- Translate guidelines with AI
- Templates with fixed brand rules
- Automations with AI actions
- MCP server and API for AI tools
Frequently asked questions
- Which is better: CELUM or Frontify?
- CELUM has a provider in the EU; Frontify has a stronger GDPR profile. Which matters more to you decides the choice; the table puts everything side by side.
- Which is safer for your data: CELUM or Frontify?
- Frontify has the stronger GDPR profile (strong against good). The profile summarises what the provider publishes; always conclude a data processing agreement. See the GDPR check for graphic design & design.
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