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CELUM GmbH, Linz (Austria)CELUM
European enterprise DAM for brand and product content, with creation and approval workflows and CELUM AI for tagging and localisation.
Shared spot4of 19 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1) and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in graphic design & design
GDPR: Good
- Provider based in the EU
- Publishes certification/GDPR safeguards
Priceon request
Free trialYes
Based inAustriaEU
ModelNot publicno language model named (CELUM AI). Hosting on Microsoft Azure in the EU, default EU West (Amsterdam); ISO/IEC 27001:2022 (according to the provider). Training with customer data not stated. Austrian company (EU).
Last checked: 7 November 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
AI tagging of images and video
Translate tags into multiple languages
Visual recommendations from similar images
Text from images, speech from videoSubtitles via transcription
Face recognition for rights management
Workflows, visual feedback and proofingPortals per target group with a page builder
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Underlying model
GDPR check for graphic design & design no language model named (CELUM AI). Hosted on Microsoft Azure in the EU, default EU West (Amsterdam); ISO/IEC 27001:2022 (according to the provider). Training on customer data not stated. Austrian company (EU). Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.
Questions about CELUM
- Which AI model does CELUM use?
- The maker of CELUM does not disclose which AI model sits underneath. No language model named (CELUM AI). Hosted on Microsoft Azure in the EU, default EU West (Amsterdam); ISO/IEC 27001:2022 (according to the provider). Training on customer data not stated. Austrian company (EU).
- How much does CELUM cost?
- on request. Check the current price on the provider's website; rates change often.
- Who is CELUM for?
- CELUM is aimed at graphic design & design, marketing. It covers work such as making images and vectors: generating and editing concepts, illustrations, icons and variants (background removal, extending, upscaling, vectorising), UI and web design: turning text prompts and sketches into wireframes, prototypes and code, and managing design systems, brand management: centrally managing brand guidelines, logos and image libraries, automatically tagging them and checking them against brand rules.
- What should I watch out for with AI in graphic design & design?
- When it comes to AI imagery, pay attention to two things: rights and data. Rights: with Recraft, images from the free plan of Recraft itself are not licensed for commercial use, and only the paid plans give you full ownership. Adobe says it trains its Firefly models on licensed material and public domain content, not on user content. Data: with Kittl, training on your content is switched on by default in the Starter and Professional plans (the administrator can turn it off), while it is off in Organization and Enterprise. CELUM (Berlin) states in its privacy policy that data is also processed outside Europe, including in Canada and the US. If you want to keep your brand files within the EU: Frontify offers hosting in Frankfurt, Bynder on AWS Frankfurt and Figma on Azure in the EU. Penpot can be self-hosted. Do not upload client material under NDA to a free account, and record in your quote whether and how you use AI.
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