Home / Graphic design & design / Adobe Firefly
Adobe Inc. (US)Adobe Firefly
Adobe's generative AI app for image, video, audio and vector, with Firefly Boards for moodboards and integration with Photoshop and the rest of Creative Cloud.
Shared spot8of 18 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1) and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in graphic design & design
GDPR: Limited
- Provider based outside the EU
- Publishes certification/GDPR safeguards
PriceFree (limited); Standard $9.99/mofree (limited); Standard $9.99/mo; Pro $19.99/mo; Pro Plus $49.99/mo
Free trialYes
BasedUSOutside the EU
Last checked: 7 November 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
Generate and edit images
Generate and edit video
Generate music and sound effects
Translate videos into other languages
Firefly AI Assistant
Firefly Boards for moodboards
Models from Adobe, Google, OpenAI and others
Custom Models on your own images (beta)
Similar in graphic design & design
Figmafree (Starter)
Bynderon request
Frontifyon request (monthly pricing model…
Penpotfree (Professional)
CELUMon request
UizardfreeAdobe Firefly compared
Questions about Adobe Firefly
- Which AI model does Adobe Firefly use?
- Adobe Firefly runs (partly) on ChatGPT, Gemini. Own Firefly models plus partner models from, among others, Google (Gemini), OpenAI (GPT Image), Runway, Luma AI, ElevenLabs and FLUX (according to the provider). Firefly models trained on licensed Adobe Stock content and public domain, not on user content (according to the provider). Enterprise data in regional storage (including Europe); EU data residency not standard. American company. Adobe Creative Cloud for enterprise, including Firefly, has SOC 2 Type 2 and ISO 27001:2022 (according to the provider).
- How much does Adobe Firefly cost?
- free (limited); Standard $9.99/month; Pro $19.99/month; Pro Plus $49.99/month. Check the current price on the provider's website; rates often change.
- Who is Adobe Firefly for?
- Adobe Firefly is aimed at graphic design & design, marketing and photography. It suits work such as creating and editing images and vectors: generating concepts, illustrations, icons and variations, and editing them (remove background, extend, upscale, vectorise); UI and web design: turning text prompts and sketches into wireframes, prototypes and code, and managing design systems; and brand management: centrally managing brand guidelines, logos and image libraries, automatic tagging, and checking against brand rules.
- What should I watch out for with AI in graphic design & design?
- When it comes to AI imagery, pay attention to two things: rights and data. Rights: with Recraft, images from the free plan of Recraft itself are not licensed for commercial use, and only the paid plans give you full ownership. Adobe says it trains its Firefly models on licensed material and public domain content, not on user content. Data: with Kittl, training on your content is switched on by default in the Starter and Professional plans (the administrator can turn it off), while it is off in Organization and Enterprise. CELUM (Berlin) states in its privacy policy that data is also processed outside Europe, including in Canada and the US. If you want to keep your brand files within the EU: Frontify offers hosting in Frankfurt, Bynder on AWS Frankfurt and Figma on Azure in the EU. Penpot can be self-hosted. Do not upload client material under NDA to a free account, and record in your quote whether and how you use AI.
Every Friday: what changed in AI for graphic design & design
New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.