Home / Graphic design & design / Adobe Firefly vs Frontify

Adobe Firefly vs Frontify

Both are professional tools for graphic design. Adobe Firefly has a public monthly price; Frontify has a stronger GDPR profile.

Adobe FireflyAdobe Inc. (US)GDPR: Limited

free (limited) · free trial

Stronger on 1 by 2 points with a clear margin

vs
FrontifyFrontify AG, St. Gallen (Switzerland)GDPR: Strong

On request (pricing per monthly active user) · free trial

Stronger on 1 by 2 points with a clear margin

The key differences

  • Frontify has a stronger GDPR profile: strong, against limited at Adobe Firefly.
  • Adobe Firefly lists a published monthly price ($9.99); for Frontify the price is on request (pricing model per monthly….
CriterionAdobe FireflyFrontify
GDPR profileOur summary of what the provider itself publishes about your data. For a professional tool: whether the data is stored in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only for a model with a documented problem. How we measureLimitedStrong
Pricefree (limited)on request (price model per monthly active user)
Free trialYesYes
OriginOutside EUOutside EU
Runs onChatGPT, GeminiNot public
TasksAI for images and video–

Choose Adobe Firefly if…

  • you want to know the cost up front
  • you're looking for: generating and editing images
  • you're looking for: generating and editing video

Choose Frontify if…

  • GDPR and confidentiality weigh heavily
  • What you're looking for: Brand Assistant: questions about your brand
  • What you're looking for: automatic tagging and metadata

Features of Adobe Firefly

  • Generate and edit images
  • Generate and edit video
  • Generate music and sound effects
  • Translate videos into other languages
  • Firefly AI Assistant
  • Firefly Boards for mood boards
  • Models from Adobe, Google, OpenAI and others
  • Custom Models on your own images (beta)

Features of Frontify

  • Brand Assistant: questions about your brand
  • Automatic tagging and metadata
  • Search in plain language or by image
  • Automatically detect duplicates
  • Translate guidelines with AI
  • Templates with fixed brand rules
  • Automations with AI actions
  • MCP server and API for AI tools

Frequently asked questions

Which is better: Adobe Firefly or Frontify?
Adobe Firefly has a public monthly price; Frontify has a stronger GDPR profile. Which matters more to you decides the choice; the table sets everything side by side.
Which is cheaper: Adobe Firefly or Frontify?
Adobe Firefly: free (limited); Standard $9.99/mo; Pro $19.99/mo; Pro Plus $49.99/mo. Frontify: on request (pricing model per monthly active user).
Which is safer for your data: Adobe Firefly or Frontify?
Frontify has the stronger GDPR profile (Strong versus Limited). The profile summarises what the provider publishes; always sign a data processing agreement. See the GDPR check for graphic design & design.

Everything about Adobe Firefly Everything about Frontify

Every Friday: what changed in AI for graphic design & design

New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.

View a sample

We only use your address for this newsletter. You confirm first by email.