Home / Video & film production / Adobe Premiere

APAdobe Systems Software Ireland Limited, Dublin (IE); parent company Adobe Inc. (US)

Adobe Premiere

Professional editing software with AI features such as Generative Extend, object masks, transcript-based editing and searching your media by content.

Spot4of 20 professional tools on GDPR profileOur summary of what the provider publishes itself about your data: whether the data is held in the EU (2 points), whether there is a certification or GDPR guarantee (1), and whether the provider is based in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in video & film production
GDPR: Good
  • Provider based in the EU
  • Publishes certification/GDPR safeguards

Each block is a professional tool in video & film production, with the strongest GDPR profile on the left. Click for that tool.

PricePremiere €26.43/mo (annual plan, first…Premiere €26.43/mo (annual plan, first year, incl. VAT); Creative Cloud Pro €79.30/mo; Teams €33.49 to €86.55 per licence/month (excl. VAT)
Free trialYes
Based inUSEU
ModelNot publicThe contracting party for Europe is Adobe Systems Software Ireland Limited. Generative features run on Adobe Firefly; Creative Cloud Pro includes models from Google and OpenAI according to Adobe, but which models are in Premiere is not stated on the product page. Adobe does not train generative AI models (not even those of partners) on your local or cloud content, except what you submit to Adobe Stock; content analysis of cloud files can be switched off. Processing mainly takes place in the US and India (EU-US Data Privacy Framework). Creative Cloud for enterprise: SOC 2 Type 2, ISO 27001:2022, ISO 27017/27018.

Last checked: 9 November 2026 · How we check

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What it does

Generative Extend: extend shots
Generative Media Tool in the timeline
Object masks
Media Intelligence: search by content
Editing via transcript
Speech Enhancement
Free mobile app

Comparable in video & film production

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Adobe Premiere compared

Underlying model

The contracting party for Europe is Adobe Systems Software Ireland Limited. Generative features run on Adobe Firefly; Creative Cloud Pro includes models from Google and OpenAI according to Adobe, but which models are in Premiere is not stated on the product page. Adobe does not train generative AI models (not even those of partners) on your local or cloud content, except what you submit to Adobe Stock; content analysis of cloud files can be switched off. Processing mainly takes place in the US and India (EU-US Data Privacy Framework). Creative Cloud for enterprise: SOC 2 Type 2, ISO 27001:2022, ISO 27017/27018. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for video & film production
Which AI model does Adobe Premiere use?
The maker of Adobe Premiere does not disclose which AI model sits underneath. The contracting party for Europe is Adobe Systems Software Ireland Limited. Generative features run on Adobe Firefly; Creative Cloud Pro includes models from Google and OpenAI according to Adobe, but which models are in Premiere is not stated on the product page. Adobe does not train generative AI models (not even those of partners) on your local or cloud content, except what you submit to Adobe Stock; content analysis of cloud files can be switched off. Processing mainly takes place in the US and India (EU-US Data Privacy Framework). Creative Cloud for enterprise: SOC 2 Type 2, ISO 27001:2022, ISO 27017/27018.
How much does Adobe Premiere cost?
Premiere €26.43/month (annual subscription, first year, incl. VAT); Creative Cloud Pro €79.30/month; Teams €33.49 to €86.55 per user/month (excl. VAT). Check the current price on the provider's website; prices change often.
Who is Adobe Premiere for?
Adobe Premiere is aimed at video & film production, marketing and communications & media. It suits work such as editing and post-production: cutting via the transcript, removing silences and filler words, reframing footage for social and cleaning up audio, subtitles, translation and dubbing: automatic transcription, subtitles in dozens of languages and AI dubbing with voice cloning or lip sync, generating and enhancing images: b-roll and shots from text or images, upscaling to 4K, removing noise and motion blur.
What should I watch out for with AI in video & film production?
Raw footage almost always contains personal data: the faces and voices of people on screen, and with voice cloning or face editing you are working with biometric data. Arrange consent from the people depicted and, for voice cloning or lip-sync, from the actor or speaker. Check per tool what happens to uploads. CapCut may use your input and output for training under its standard terms (not on Enterprise), VEED does so on the free plan, and Descript does so unless you opt out. Runway (Bytedance, Singapore) stores data in Malaysia, Singapore and the US and receives a worldwide, perpetual licence to your content. Adobe, Kapwing, Flawless, Moments Lab and Dubformer state that they do not train on your content, Happy Scribe only with your permission. For unreleased client material, choose a tool with a data processing agreement and, where possible, EU storage or local processing.

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