Independent AI index
for professionals

Home / Marketing / HeyGen

HeyGen (Los Angeles, US)

HeyGen

AI video generator that creates and localises marketing videos with digital avatars, without a camera or studio.

Go to the website HeyGen alternatives
Shared spot34of 54 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is held in the EU (2 points), whether there is a certification or GDPR safeguard (1) and whether the provider is established in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in marketing
GDPR: Unknown
  • Provider based outside the EU

Each tile is a professional tool in marketing, with the strongest GDPR profile on the left. 21 professional tools, like HeyGen, have an unknown profile: they share this spot. Click for that tool.

Pricefree planfree plan; from $29/mo (Creator)
Free trialYes
Based inLos Angeles, USAOutside the EU
ModelNot publicnot public which language model is used; proprietary avatar engines (Avatar IV/V). All customer data stored in the US on AWS (according to the provider), transfers under standard contractual clauses. Input is used to train models, except for enterprise customers (excluded by default); opt-out on request (according to the provider). SOC 2 Type II, EU-US Data Privacy Framework; DPA available (according to the provider)

Last checked: 9 November 2026 · How we check

Is this your tool? Fill in missing details

This is what HeyGen looks like

www.heygen.com
HeyGen website
HeyGen website

What it does

Text-to-video with AI avatars
Digital twin and photo avatars
Video translation into 175+ languages
AI voice cloning
Lip sync when translating
Text-based editor (AI Studio)
Photo-to-video
PPT/PDF to video

Similar in marketing

Bynderon requestFrontifyon request (monthly pricing model…RedokunProject Pass € 295 one-off (50.0…StoryChiefno free plan (free trial)Weglotfree up to 2,000 wordsAPAdobe PremierePremiere €26.43/month (annual plan…
All 54 professional tools for marketing
Underlying model

not public which language model is used; proprietary avatar engines (Avatar IV/V). All customer data stored in the US on AWS (according to the provider), transfers under standard contractual clauses. Input is used to train models, except for enterprise customers (excluded by default); opt-out on request (according to the provider). SOC 2 Type II, EU-US Data Privacy Framework; DPA available (according to the provider). Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for marketing

Questions about HeyGen

AI for marketingAI for video & film production
Which AI model does HeyGen use?
The maker of HeyGen does not make public which AI model sits underneath. Proprietary avatar engines (Avatar IV/V). All customer data stored in the US on AWS (according to the provider), transfers under standard contractual clauses. Input is used to train models, except for enterprise customers (excluded by default); opt-out on request (according to the provider). SOC 2 Type II, EU-US Data Privacy Framework; DPA available (according to the provider).
How much does HeyGen cost?
free plan; from $29/mo (Creator). Check the current price on the provider's website; pricing changes often.
Who is HeyGen for?
HeyGen is aimed at marketing, video & film production. It fits work such as generating campaign and content concepts, writing copy for web, ads and email, and creating visuals and images.
What should I watch out for with AI in marketing?
Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications.
Next stepAll 66 options for marketingProfessional tools and general assistants side by side, on GDPR profile, price and quality.

Every Friday: what changed in AI for marketing

New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.

View a sample

We only use your address for this newsletter. You confirm first by email.