Organising an event is project work with many separate parts: invitations, registrations, waiting lists, check-in, programme, speakers, networking and the evaluation afterwards. In this sector AI is mainly found in the event platforms themselves. You use it to write texts, participants are matched with one another, and visitors' questions are answered. This guide shows which tools are in our index, what to look out for and what they cost. The full overview is on AI for the events sector.
Where AI helps in this field
Registration, invitations and texts
Most platforms combine registration, mailings and check-in. Momice from Utrecht handles registration with workshops and a waiting list, invitations in your own house style, QR check-in and a visitor survey. Sweap from Berlin offers AI help with invitation and email copy, alongside dynamic guest lists and a check-in app. Oniva from Switzerland writes event copy with AI and translates it automatically. eventpage.ai from Munich goes further: with AI you set up an event in one go, including a landing page, copy and images, and the platform produces a task list and briefing for your team.
Networking and matchmaking
At trade fairs and B2B congresses, it's all about the right conversations. SpotMe matches participants on what they say they are looking for. b2match from Vienna links conversation partners and schedules 1-to-1 meetings, and is widely used by chambers of commerce and the Enterprise Europe Network. Grip has a matchmaking engine based on business goals and an AI Assistant that answers participants' questions. Swapcard uses the AI agent Sherlock for recommendations of contacts and sessions. Eventee works with swiping and 1-to-1 chat, and Brella provides AI networking recommendations at larger business events.
Programme, event app and interaction
LineUpr builds an event app with programme, speakers and map, live polls and Q&A, with no technical knowledge needed. The app works as a web app, including offline. For large, multi-day congresses, Cvent is an enterprise platform with venue sourcing, an event app and AI features under the name CventIQ.
Ticketing and marketing
Eventbrite is a ticketing platform with AI copy for adverts, emails and event pages. More tools for promotion are listed under AI for event marketing.
What to look out for
Participant data is personal data. Name, company, phone number and payment details fall under the GDPR. Sign a data processing agreement (DPA) with each platform and ask where the data is stored.
Dietary requirements and accessibility needs are sensitive. An allergy says something about someone's health, and a halal or kosher meal can say something about their faith. Health and religion are special categories of personal data under Article 9 of the GDPR. Only ask for what you genuinely need for catering, and delete it after the event.
Matchmaking is profiling. The GDPR defines profiling as using personal data automatically to predict someone's preferences, interests or behaviour. That is exactly what a matchmaking algorithm does. Tell participants at registration that matching takes place and which data is used, and let them opt out of matchmaking.
An AI assistant must disclose that it is AI. If you use a chat function such as the AI Assistant from Grip or Sherlock from Swapcard, a participant must know they are talking to an AI. This has applied since 2 August 2026 under Article 50 of the EU AI Act. We follow developments on AI, GDPR and supervision.
Where are the servers? From our security checks: SpotMe states NL/EU servers, ISO 27001 and no training on inputs. Sweap, LineUpr and eventpage.ai host in Germany. Momice names servers in Lausanne, SOC 2 Type II and ISO 27001. Eventbrite processes data in the US under the EU-US Data Privacy Framework. For Grip the data location can be specified on request, and for Cvent EU data residency is available on request, so ask for it explicitly. None of the event platforms in our index publicly discloses which language model sits behind its AI features.
General chatbots. Do not paste a participant list into a free chatbot. The business versions of Copilot and Claude do not train on your input by default. Microsoft 365 ChatGPT falls under the EU Data Boundary, and Mistral stores data in the EU by default.
Three starting scenarios
1. Small team, a few events a year.
Start with eventpage.ai: the free plan gives you one active event with AI event creation, guest management and QR check-in. If you only want an app with a programme and polls, you pay per event with LineUpr. For free public events with tickets, Eventbrite is free to use.
2. Organisation with recurring corporate events.
Compare Momice and Sweap. Both handle registration, mailings, check-in and badges, with hosting in the Netherlands/EU or Germany and an annual price. Set up a test event, send an invitation with the AI writing assistant and check every text before it goes out. Also see the alternatives to Momice.
3. Trade fair or B2B congress where networking is central.
Test b2match or Brella at a smaller event. Measure how many suggested meetings actually take place. If you organise large trade fairs with exhibitors and lead scanning, request quotes from Swapcard and Grip, and ask where the data is stored.
Common mistakes
- Too many questions at registration. Every extra field is extra personal data you have to protect and later delete.
- Switching on matchmaking without explanation. Participants need to know that their profile is used to connect them with others.
- Sending AI-written texts without checking them. A wrong date, time or location in an invitation goes to hundreds of people at once.
- Pasting participant lists into a free chatbot. Without a data processing agreement, that is a GDPR problem.
- Leaving data in place after the event. Agree a retention period and delete dietary and contact details once you no longer need them.
- Comparing on annual price alone. With platforms that charge per event or per ticket, the bill depends on how many events and attendees you have.
Cost overview
| Tool | Price |
|---|---|
| eventpage.ai | Free €0/month (1 active event, 3% fee on paid tickets); Basic €59/month; Pro €99/month; Enterprise on request |
| LineUpr | Plus from €99/event; Premium €239/event; Platinum €489/event |
| Eventbrite | Free for free events; paid 3.7% + $1.79 per ticket + 2.9% payment processing; Pro from $15/month |
| Sweap | Starter €2,400/year (5 events, 3 users, 1,500 registrations, excl. VAT); Pro and Enterprise on request |
| Momice | Basic from €2,595/year; Plus €6,950; Pro €13,500; event agencies from €1,795 |
| Eventee | Per event $1,499 to $3,499; yearly: Team $2,999, Business $4,999 (excl. VAT) |
| Swapcard | From $610/year per user; enterprise on request |
| b2match | On request; fixed packages €1,700 (ONE) and €3,399 (communities) |
| Brella | From approximately $5,000 per event (quote) |
| Cvent | On request; from approximately $19,500/year |
| Oniva, SpotMe, Grip | On request |
| General assistant (business) | ChatGPT Business from $20 per seat, Claude Team from $20 per seat, Copilot Business $21 per seat, Mistral Team from $24.99 per seat |
For platforms with a price per event, work out how many events you run per year: from a few events, an annual subscription may be cheaper. When asking matchmaking platforms, check whether the AI features are included in the package or charged separately.
See the full overview of AI tools for the events sector, or the related sectors hotels, hospitality, tourism and marketing. Terms such as data processing agreement and ISO 27001 are explained in explanations and terms.
