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Brella Ltd (Helsinki, FI)

Brella

Finnish all-in-one event platform with intent-based AI matchmaking: attendees state what they are looking for and the algorithm matches on goals rather than tag overlap. Aimed at B2B events, conferences and summits.

Go to the website Brella alternatives
Shared spot2of 14 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1) and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in the events sector
GDPR: Good
  • Provider based in the EU
  • Publishes certification/GDPR safeguards

Each tile is a professional tool in events, with the strongest GDPR profile on the left. 7 professional tools, like Brella, have a good profile: they share this spot. Click for that tool.

Pricefrom ~$5,000 per eventfrom ~$5,000 per event (custom quotes; enterprise up to $25,000+)
Free trialNot foundNot found on the provider's site when checked on 25 October 2026
Based inHelsinki, FIEU
ModelNot publicnot public, GDPR DPA available on request; Finnish company, EU jurisdiction

Last checked: 25 October 2026 · How we check

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What it does

Intent-based AI matchmaking
Event app for iOS, Android and web
White-label branding and custom domain
Registration and ticketing with Stripe
Lead scanning via QR badges
Virtual sponsor booths and sponsorship tools
Integrations via REST API and Zapier
Analytics for meetings and engagement

Comparable in the events sector

Momicefrom €2,595/year (Basic)LineUprPlus from €99/eventEventeeNo free plan (free trial avail…eventpage.aiFree €0 per month (1 active event…Swapcardfrom $610/year per user (ent…SweapStarter €2,400 per year (5 events…
All 14 professional tools for the events sector

Brella compared

Brella vs eventpage.aiBrella vs Momice
Underlying model

not public, GDPR DPA available on request; Finnish company, EU jurisdiction. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for the events sector

Questions about Brella

AI for the events sector
Which AI model does Brella use?
The maker of Brella does not disclose which AI model is underneath. GDPR DPA available on request; Finnish company, EU jurisdiction.
How much does Brella cost?
from ~$5,000 per event (custom quotes; enterprise up to $25,000+). Check the current price on the provider's website; prices often change.
Who is Brella for?
Brella is aimed at the events sector. It fits work such as automating attendee registration and invitation management, AI matchmaking for networking and business meetings, and planning and communicating programmes, speakers and venues.
What should I watch out for with AI in the events sector?
Attendee data (name, company, dietary requirements, payment details) is personal data under the GDPR. Only use platforms with a data processing agreement and preferably EU hosting. Automated matchmaking based on profile or behavioural data may be classed as profiling, be transparent and ask for consent. Never put attendee lists into a consumer version of a chatbot.
Next stepAll 26 options for the events sectorProfessional tools and general assistants side by side, by GDPR profile, price and quality.

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