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Best AI for sales & business development
More time with the client, less time in the CRM. AI writes outreach, summarises conversations, enriches leads and keeps your pipeline up to date.
Professional tool with the strongest GDPR profile
tl;dvGDPR: Strong
tl;dvGDPR: Strong- Provider based in the EU
- Data in the EU according to the provider
- Publishes certification/GDPR safeguards
General model that fits best here
GeminiGDPR: Strong
GeminiGDPR: Strong- Editorial score 8.6 of 10
- Elo 1527
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Watch out in this field
Prospect data remains personal data: cold outreach with AI must still comply with the GDPR and the ban on spam. Pay attention to where recorded sales calls are processed.
All 30 options
Professional tools with the strongest published GDPR safeguards first, then general assistants by suitability.
30options, 18 field-specific
9free to try
15professional tools from NL or EU
13GDPR strong or good
Strong · 2Good · 7Limited · 8Unknown · 1
#SolutionQualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measurePriceGDPROur summary of what the provider itself publishes about your data. For a professional tool: whether the data is held in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only applies to a model with a documented problem. How we measure
1tl;dv professional tooltl;dv GmbH (Germany) · EU · free to tryAI meeting note-taker that records sales calls, summarises them and automatically sends insights to your CRM.on 
free planStrong2
Offrada professional toolOffrada (NL) · NetherlandsDutch procurement software for businesses without their own tendering department: find suitable tenders, extract requirements with their source, and draft bid responses.own modelRadar €350/mo, Submit €1.20…Strong3
Leadfeeder (voorheen Dealfront) professional toolDealfront Group GmbH (Karlsruhe, Germany) · EU · free to tryIdentifies companies visiting your website and prioritises leads with AI for B2B sales teams.own modelfree Lite planGood4
Demodesk professional toolDemodesk GmbH (Munich, Germany) · EUAI meeting assistant and coach that transcribes sales conversations, analyses them and updates your CRM.own modelCapture €25/user/month (annually…Good5
lemlist professional toollempire (Paris, France) · EUMultichannel outreach platform (email, LinkedIn, calls) with AI lead research and personalisation.own modelEmail from $55/month (annual, o…Good6
Woodpecker professional toolWoodpecker.co S.A. (Wrocław, Poland) · EUCold email and LinkedIn outreach with AI writing assistance and automatic interest detection.own modelfrom $7 per 100 prospects/monthGood7
Overloop professional toolOverloop (Brussels, Belgium) · EUAI prospecting platform that sources leads and generates personalised email and LinkedIn campaigns.own modelfrom $69/user/monthGood8
Altura professional toolAltura (Amsterdam, Netherlands) · NetherlandsAI bid management platform for organisations that write many tenders, with a separate variant for facility and cleaning companies. It reads tender documents, extracts requirements and risks, links draft answers to previously approved texts and monitors submission requirements. Founded in 2021; €8 million Series A in 2025.own modelStarter, Professional and Enterpri…Good9
TrainTool professional toolTrainTool (Utrecht, Netherlands) · NetherlandsUtrecht-based platform (since 2012) for conversation training with online role-plays. Employees practise sales, leadership and customer conversations whenever it suits them. AI coach Alix gives immediate feedback on their exercises.own modelon requestGood10
Cognism professional toolCognism Ltd (London, UK)B2B sales intelligence with AI search and persona builder for prospecting and CRM enrichment.own modelon requestLimited11
Vainu professional toolVainu.io Software Oy (Helsinki, Finland) · EUBusiness data platform with Vainu AI for prospecting and automatic CRM enrichment in Northern Europe.own modelfrom €3,500/yearLimited12
Modjo professional toolModjo (Paris, France) · EUConversation intelligence that analyses sales calls and automatically updates and scores the CRM.own modelon requestLimited13
Offorte professional toolOfforte (Breda, Netherlands) · NetherlandsDutch quotation software with an AI text writer for interactive proposals with digital signing.own modelfrom €12.50/month per user (excl. VAT)Limited14
Gong professional toolGong.io (San Francisco, US)Revenue AI platform that analyses sales calls for coaching, forecasting and CRM insights.own modelon requestLimited15
Leexi professional toolLeexi (Brussels, Belgium) · EUBelgian AI note-taker for sales calls and video meetings. Leexi transcribes in more than 100 languages, produces summaries, fills in CRM fields automatically and gives sales staff coaching based on their conversations.on 
€12–€39 per user/month (annual…Limited16
Tendium professional toolTendium Solutions AB (Stockholm, SE) · EUSwedish platform for selling to the public sector: find tenders, summarise them and submit bids with an AI writing assistant.own modelLight from €125/monthLimited17
TenderApp professional toolTenderApp B.V. (NL) · NetherlandsDutch tender intelligence platform: spots tenders from 15+ sources, qualifies them and predicts expiring contracts.on Start, Grow and Scale, rates o…Limited18
Pipedrive professional toolPipedrive (founded in Tallinn, Estonia; headquarters New York) · free to tryCRM for small and medium-sized sales teams, built around a visual deal pipeline. The AI Sales Assistant summarises deals, writes and summarises emails, estimates the likelihood of closing a deal and creates reports from a plain-language question.on €14–€79 per user/month (annual…Unknown19Gemini generalGoogleGoogle DeepMind's natively multimodal model family, deeply integrated into Workspace, with a very large context window.1527Elo€4.99 / monthStrong20ChatGPT generalOpenAIOpenAI's versatile, agentic flagship with a very large context window and a broad ecosystem of integrations.1485Elo$8 / monthStrong21
Copilot generalMicrosoftMicrosoft's AI layer that combines GPT and Claude models with your own organisational data and the Microsoft 365 apps.1485Elofrom €10 / monthCaution22
Grok generalxAIThe model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.1471Elo$10 / monthCaution23
Perplexity generalPerplexity AI · free to tryUS AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.–Elo$20 / monthUnknown24Claude generalAnthropicFamily of language models from Anthropic that excels at long documents, careful reasoning, coding and reliable, safe output.1506Elo$20 / monthStrong25
Qwen generalAlibaba Cloud · free to tryChinese model family from Alibaba Cloud with a free chat app, a large open-weight catalogue and the proprietary flagship Qwen3.8-Max with 1 million tokens of context.1484Eloon requestCaution26
GLM (Z.ai) generalZ.ai (Zhipu AI) · free to tryChinese AI lab (Zhipu, international Z.ai) with the open-weight GLM family under MIT licence, particularly strong at programming and agent tasks at low prices.1483Elo$18 / monthCaution27
Kimi generalMoonshot AI · free to tryChinese AI lab (Moonshot AI) with the open-weight Kimi K2 family and an assistant that focuses strongly on agents, deep research and long documents.1487Elo$19 / monthCaution28Le Chat (Mistral) generalMistral AIFrench/European AI lab with open-weight and commercial models and the Le Chat assistant, with EU data residency as its core proposition.1426Elo$14.99 / monthStrong29
DeepSeek generalDeepSeek · free to tryOpen-weight (MIT) Chinese language model with a 1M context window and a built-in reasoning mode, at very low API costs.1475Eloon requestCaution30
Llama generalMeta · free to tryMeta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.–Eloon requestCaution
tl;dv professional tooltl;dv GmbH (Germany) · EU · free to tryAI meeting note-taker that records sales calls, summarises them and automatically sends insights to your CRM.on free planStrong2Offrada professional toolOffrada (NL) · NetherlandsDutch procurement software for businesses without their own tendering department: find suitable tenders, extract requirements with their source, and draft bid responses.own modelRadar €350/mo, Submit €1.20…Strong3Leadfeeder (voorheen Dealfront) professional toolDealfront Group GmbH (Karlsruhe, Germany) · EU · free to tryIdentifies companies visiting your website and prioritises leads with AI for B2B sales teams.own modelfree Lite planGood4Demodesk professional toolDemodesk GmbH (Munich, Germany) · EUAI meeting assistant and coach that transcribes sales conversations, analyses them and updates your CRM.own modelCapture €25/user/month (annually…Good5lemlist professional toollempire (Paris, France) · EUMultichannel outreach platform (email, LinkedIn, calls) with AI lead research and personalisation.own modelEmail from $55/month (annual, o…Good6Woodpecker professional toolWoodpecker.co S.A. (Wrocław, Poland) · EUCold email and LinkedIn outreach with AI writing assistance and automatic interest detection.own modelfrom $7 per 100 prospects/monthGood7Overloop professional toolOverloop (Brussels, Belgium) · EUAI prospecting platform that sources leads and generates personalised email and LinkedIn campaigns.own modelfrom $69/user/monthGood8Altura professional toolAltura (Amsterdam, Netherlands) · NetherlandsAI bid management platform for organisations that write many tenders, with a separate variant for facility and cleaning companies. It reads tender documents, extracts requirements and risks, links draft answers to previously approved texts and monitors submission requirements. Founded in 2021; €8 million Series A in 2025.own modelStarter, Professional and Enterpri…Good9TrainTool professional toolTrainTool (Utrecht, Netherlands) · NetherlandsUtrecht-based platform (since 2012) for conversation training with online role-plays. Employees practise sales, leadership and customer conversations whenever it suits them. AI coach Alix gives immediate feedback on their exercises.own modelon requestGood10Cognism professional toolCognism Ltd (London, UK)B2B sales intelligence with AI search and persona builder for prospecting and CRM enrichment.own modelon requestLimited11Vainu professional toolVainu.io Software Oy (Helsinki, Finland) · EUBusiness data platform with Vainu AI for prospecting and automatic CRM enrichment in Northern Europe.own modelfrom €3,500/yearLimited12Modjo professional toolModjo (Paris, France) · EUConversation intelligence that analyses sales calls and automatically updates and scores the CRM.own modelon requestLimited13Offorte professional toolOfforte (Breda, Netherlands) · NetherlandsDutch quotation software with an AI text writer for interactive proposals with digital signing.own modelfrom €12.50/month per user (excl. VAT)Limited14Gong professional toolGong.io (San Francisco, US)Revenue AI platform that analyses sales calls for coaching, forecasting and CRM insights.own modelon requestLimited15Leexi professional toolLeexi (Brussels, Belgium) · EUBelgian AI note-taker for sales calls and video meetings. Leexi transcribes in more than 100 languages, produces summaries, fills in CRM fields automatically and gives sales staff coaching based on their conversations.on €12–€39 per user/month (annual…Limited16Tendium professional toolTendium Solutions AB (Stockholm, SE) · EUSwedish platform for selling to the public sector: find tenders, summarise them and submit bids with an AI writing assistant.own modelLight from €125/monthLimited17TenderApp professional toolTenderApp B.V. (NL) · NetherlandsDutch tender intelligence platform: spots tenders from 15+ sources, qualifies them and predicts expiring contracts.on Start, Grow and Scale, rates o…Limited18Pipedrive professional toolPipedrive (founded in Tallinn, Estonia; headquarters New York) · free to tryCRM for small and medium-sized sales teams, built around a visual deal pipeline. The AI Sales Assistant summarises deals, writes and summarises emails, estimates the likelihood of closing a deal and creates reports from a plain-language question.on €14–€79 per user/month (annual…Unknown19Gemini generalGoogleGoogle DeepMind's natively multimodal model family, deeply integrated into Workspace, with a very large context window.1527Elo€4.99 / monthStrong20ChatGPT generalOpenAIOpenAI's versatile, agentic flagship with a very large context window and a broad ecosystem of integrations.1485Elo$8 / monthStrong21Copilot generalMicrosoftMicrosoft's AI layer that combines GPT and Claude models with your own organisational data and the Microsoft 365 apps.1485Elofrom €10 / monthCaution22Grok generalxAIThe model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.1471Elo$10 / monthCaution23Perplexity generalPerplexity AI · free to tryUS AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.–Elo$20 / monthUnknown24Claude generalAnthropicFamily of language models from Anthropic that excels at long documents, careful reasoning, coding and reliable, safe output.1506Elo$20 / monthStrong25Qwen generalAlibaba Cloud · free to tryChinese model family from Alibaba Cloud with a free chat app, a large open-weight catalogue and the proprietary flagship Qwen3.8-Max with 1 million tokens of context.1484Eloon requestCaution26GLM (Z.ai) generalZ.ai (Zhipu AI) · free to tryChinese AI lab (Zhipu, international Z.ai) with the open-weight GLM family under MIT licence, particularly strong at programming and agent tasks at low prices.1483Elo$18 / monthCaution27Kimi generalMoonshot AI · free to tryChinese AI lab (Moonshot AI) with the open-weight Kimi K2 family and an assistant that focuses strongly on agents, deep research and long documents.1487Elo$19 / monthCaution28Le Chat (Mistral) generalMistral AIFrench/European AI lab with open-weight and commercial models and the Le Chat assistant, with EU data residency as its core proposition.1426Elo$14.99 / monthStrong29DeepSeek generalDeepSeek · free to tryOpen-weight (MIT) Chinese language model with a 1M context window and a built-in reasoning mode, at very low API costs.1475Eloon requestCaution30Llama generalMeta · free to tryMeta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.–Eloon requestCautionNo options with these filters. 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Quality: LMArena · prices: OpenRouter and providers · as of 9 November 2026
Last checked: 5 November 2026 · How we check
How to get started in sales & outreach
- Try this weekStart free with tl;dv on non-confidential work. You can get a feel for what AI can do for sales & outreach within an hour.
- Sort the basics (GDPR)Choose the business variant, sign a data processing agreement and turn off training on your data. See the GDPR check per option.
- Go deeper with field softwareBook a demo with tl;dv: built for sales & outreach, with the strongest published safeguards.
Where AI does the most in this field
The core tasks we track for this profession. Tools in the list above can be compared on these tasks.
- 1Finding and enriching prospects
- 2Writing outreach and follow-up emails
- 3Summarising calls and logging them in the CRM
- 4Drafting quotes and proposals
By task in sales & outreach
A separate comparison for each task, with the top pick shown.
Every Friday: what changed in AI for sales & outreach
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Frequently asked questions
Related professions
What is the best AI for sales & outreach?
That depends on your requirements. Field-specific solutions such as tl;dv are built for sales & prospecting; general assistants such as Gemini are more broadly usable and cheaper to get started with. Our picks are at the top of this page.
What is the difference between a 'field-specific tool' and a 'general assistant'?
A general assistant (such as ChatGPT or Claude) is a clever all-rounder you talk to yourself. A field-specific tool is a ready-made product for sales & outreach, often built on top of such an assistant, with its own domain knowledge, integrations and GDPR commitments. The 'Quality' column shows which model a tool runs on.
May I use confidential data?
Prospect data remains personal data: cold outreach with AI must still comply with the GDPR and the ban on spam. Pay attention to where recorded sales calls are processed.
What does the GDPR profile mean?
Our summary of what the provider publishes about data protection: EU hosting, no training on your data, certifications and provenance. 'Strong' = several safeguards published; 'Unknown' = the provider shares little, so ask them. It is a tool, not legal advice.