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Perplexity AI
Sales & outreachPerplexity for sales & lead generation
US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.
Perplexity is strong at answers with source citations based on live web information and access to several frontier models within one subscription; that suits finding and enriching prospects.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Unknown
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- –Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 8,0
- Entry price
- Free
What Perplexity does in sales & outreach
- Finding and enriching prospects
- Writing outreach and follow-up emails
- Summarising calls and logging them in the CRM
- Drafting quotes and proposals
- Answers with source citations based on live web information
- Access to multiple frontier models within one subscription
- Deep Research and Labs for in-depth reports
- Enterprise: SOC 2 Type II, no training on business data
The maker of Perplexity publishes little about data protection. Ask about this before you put confidential sales & outreach data into it.
Confidentiality and GDPR
GDPR: UnknownProspect data remains personal data: cold outreach with AI must still comply with the GDPR and the ban on spam. Pay attention to where recorded sales calls are processed.
Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
Prices
Other models for sales & acquisition
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Copilot for sales & acquisitionMicrosoft · editorial 8.31485
Grok for sales & acquisitionxAI · editorial 7.81471We don't know of a professional tool for sales & outreach that runs publicly on Perplexity.
Questions about Perplexity for sales & outreach
- Is Perplexity suitable for sales & outreach?
- Yes. Perplexity is strong at answers with source citations based on live web information and access to several frontier models within one subscription, which fits sales & outreach well. Always assess the specific task and keep a professional in the loop.
- May I put confidential data into Perplexity?
- Prospect data remains personal data: cold outreach with AI still has to comply with the GDPR and the anti-spam rules. Be mindful of where recorded sales calls are processed. Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). On consumer accounts, data use for model improvement can be switched off in the settings.
- What does Perplexity cost?
- There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.
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