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Vagaro Inc. (Dublin, California, USA)

Vagaro

Popular American salon platform for hairdressers, nail salons, fitness and wellness, with an AI content generator for service descriptions and marketing messages. Offers appointment, client management and a marketplace; payment integration is limited outside the US/CA/AU/UK.

Go to the website Vagaro alternatives
Shared spot4of 13 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is certification or a GDPR guarantee (1) and whether the provider is based in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in beauty & wellness
GDPR: Limited
  • Provider based outside the EU
  • Publishes certification/GDPR safeguards

Each tile is a professional tool in beauty & wellness, with the strongest GDPR profile on the left. 8 professional tools, like Vagaro, have a Limited profile: they share this spot. Click for that tool.

Pricefrom £20/month (1 location)from £20/month (1 location, 1 calendar; UK price); extra calendar $10 (US) each, max. 7; add-ons separate
Free trialYes
Based inDublin, California, USOutside EU
ModelNot publicproprietary AI for content generation, US-based; limited EU support (no integrated payments in NL); GDPR DPA available

Last checked: 6 October 2026 · How we check

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What it does

Online appointment booking and calendar
Customer profile with visit history and notes
E-mail and SMS marketing campaigns
AI help with e-mail copy
Loyalty programme with points
Gift cards, memberships, packages
Stock management with low-stock alerts
Point of sale (POS) and payment terminals

Comparable in beauty & wellness

Salonizedon requestHaut.AIon requestPhoreston requestFreshafree basic plan (no monthly…SalonIQ£47/monthTreatwell Profrom £195/year (basic plan)
All 13 professional tools for beauty & wellness

Vagaro compared

Vagaro vs SalonizedVagaro vs PhorestVagaro vs SalonIQVagaro vs Treatwell ProVagaro vs Meevo
Underlying model

proprietary AI for content generation, US-based; limited EU support (no integrated payments in NL); GDPR DPA available. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it sets out where your data goes.

GDPR check for beauty & wellness

Questions about Vagaro

AI for beauty & wellness
Which AI model does Vagaro use?
The maker of Vagaro does not disclose which AI model it runs on. Own AI for content generation; US-based; limited EU support (no integrated payments in the Netherlands); GDPR DPA available.
How much does Vagaro cost?
from £20/month (1 location, 1 calendar; UK price); extra calendar $10 (US) each, max. 7; add-ons charged separately. Check the current price on the provider's website; rates change often.
Who is Vagaro for?
Vagaro is aimed at beauty & wellness. It fits work such as automatically scheduling appointments and reducing no-shows, handling customer service and salon communication 24/7, and skin, hair and colour analysis using AI and AR.
What should I look out for with AI in beauty & wellness?
Customer data (name and address, treatment history, payment information) is personal data under the GDPR. Only use systems with a data processing agreement and preferably EU hosting. Be transparent when customers speak with an AI receptionist rather than a member of staff. Health data (skin or hair diagnoses) may be classed as special category personal data, check this against your privacy policy.
Next stepAll 25 options for beauty & wellnessProfessional tools and general assistants side by side, by GDPR profile, price and quality.

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