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Fresha Ltd. (London, UK/international)

Fresha

The largest international booking platform for beauty and wellness (120+ countries) with AI-driven dynamic schedule optimisation. The AI automatically rearranges flexible appointments to fill gaps and sets dynamic prices based on occupancy rates.

Go to the website Fresha alternatives
Shared spot4of 13 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is certification or a GDPR guarantee (1) and whether the provider is based in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in beauty & wellness
GDPR: Limited
  • Provider based outside the EU
  • Publishes certification/GDPR safeguards

Each tile is a professional tool in beauty & wellness, with the strongest GDPR profile on the left. 8 professional tools share this spot, like Fresha profile limited: they share this place. Click through to that tool.

Pricefree; no monthly fee; add-ons separatefree basic plan (no monthly fee); paid add-ons such as online payment processing (% per transaction) and marketing
Free trialYes
BasedLondon, UK/internationalOutside the EU
ModelNot publicproprietary AI models for dynamic scheduling and pricing, GDPR-compliant; Fresha does not sell customer data; office in Amsterdam; available in 120+ countries

Last checked: 24 August 2026 · How we check

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What it does

AI: redistributes appointments for maximum occupancy
AI: optimisation of calendar and staffing
AI Concierge: handles calls automatically
Dynamic pricing based on occupancy rate
Marketplace for consumer bookings
POS, payment processing and invoicing
Automated marketing campaigns
GDPR-compliant; no sale of customer data

Comparable in beauty & wellness

Salonizedon requestHaut.AIon requestPhoreston requestVagarofrom £20/month (1 location, 1 calendar…SalonIQ£47/monthTreatwell Profrom £195/year (basic plan)
All 13 professional tools for beauty & wellness

Compare Fresha

Fresha vs SalonizedFresha vs PhorestFresha vs SalonIQFresha vs MeevoFresha vs Treatwell Pro
Underlying model

proprietary AI models for dynamic scheduling and pricing, GDPR-compliant; Fresha does not sell customer data; office in Amsterdam; available in 120+ countries. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for beauty & wellness

Questions about Fresha

AI for beauty & wellness
Which AI model does Fresha use?
The maker of Fresha does not publicly disclose which AI model sits underneath. Proprietary AI models for dynamic scheduling and pricing, GDPR-compliant; Fresha does not sell customer data; office in Amsterdam; available in 120+ countries.
How much does Fresha cost?
free basic plan (no monthly fee); paid add-ons such as online payment processing (% per transaction) and marketing. Check the current price on the provider's website; prices change often.
Who is Fresha for?
Fresha focuses on beauty & wellness. It fits tasks such as automatically scheduling appointments and reducing no-shows, handling customer service and salon communication 24/7, and skin, hair and colour analysis using AI and AR.
What should I look out for with AI in beauty & wellness?
Customer data (name and address, treatment history, payment information) is personal data under the GDPR. Only use systems with a data processing agreement and preferably EU hosting. Be transparent when customers speak with an AI receptionist rather than a member of staff. Health data (skin or hair diagnoses) may be classed as special category personal data, check this against your privacy policy.
Next stepAll 25 options for beauty & wellnessProfessional tools and general assistants side by side, by GDPR profile, price and quality.

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