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Fresha vs Phorest
Both are built for planning and rostering. Fresha offers a free trial; Phorest has a stronger GDPR profile and an EU-based provider.
FreshaFresha Ltd. (London, UK/international)GDPR: Limitedfree basic plan (no monthly fee) · free trial
Stronger on 1 by 3 points with a clear margin
PhorestPhorest Ltd. (Dublin, Ireland/EU)GDPR: Goodon request
Stronger on 2 by 3 points with a clear margin
The key differences
- Phorest has a stronger GDPR profile: good, against limited for Fresha.
- Fresha has a free trial; for Phorest we have not found one.
- Phorest is based in the EU, Fresha outside the EU.
| Criterion | Fresha | Phorest |
|---|---|---|
| GDPR profileOur summary of what the provider itself publishes about your data. For a professional tool: whether the data is stored in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only for a model with a documented problem. How we measure | Limited | Good |
| Price | free basic plan (no monthly fee) | on request |
| Free trial | Yes | Not found |
| Origin | Outside EU | EU |
| Tasks | AI for planning and scheduling, AI phone agent and voice agents | AI for marketing and social media, AI for planning and rostering |
Choose Fresha if…
- you want to try it for free first
- what you're looking for: AI: redistributing appointments for maximum occupancy
- what you're looking for: AI: optimising the agenda and staff
Choose Phorest if…
- GDPR and confidentiality weigh heavily
- you want a provider in the EU
- what you're looking for: scheduling and online reservations
Fresha features
- AI: reallocating appointments for maximum occupancy
- AI: optimising diary and staffing
- AI Concierge: handling calls automatically
- Dynamic pricing based on occupancy
- Marketplace for consumer bookings
- POS, payment processing and invoicing
- Automated marketing campaigns
- GDPR-compliant; no sale of client data
Phorest features
- Planning and online booking
- Deposits against no-shows
- Automated SMS and email
- Digital consultation forms
- Treatcard loyalty programme
- Online shop and online gift vouchers
- Salon POS with stock management
- PhorestPay payment processing
Frequently asked questions
- Which is better: Fresha or Phorest?
- Fresha has a free trial; Phorest has a stronger GDPR profile and a provider in the EU. What matters more to you determines the choice; the table sets everything side by side.
- Which is safer for your data: Fresha or Phorest?
- Phorest has the stronger GDPR profile (good against limited). The profile summarises what the provider publishes; always conclude a data processing agreement. See the GDPR check for beauty & wellness.
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