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Fresha Ltd. (London, UK/international)

How safe is Fresha for beauty & wellness?

GDPR profileOur summary of what the provider itself publishes about your data: whether the data is held in the EU (2 points), whether there is a certification or GDPR safeguard (1), and whether the provider is established in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure for beauty & wellnessLimited

Fresha publishes limited privacy safeguards. Ask the provider for clarification before you put confidential beauty & wellness data into it.

Where does Fresha stand in beauty & wellness?

Shared spot 8 of 25 options for beauty & wellness (professional tools and general assistants) on GDPR profile. 8 options, like Fresha profile, are Limited. Each tile is an option we track for this field; click for the check.

Strong5
Good2
Limited8
Unknown3
Caution7

Published safeguards

–Provider based in NL/EUNot known
–Data in the EU (according to provider)Not known
✓Publishes certification (ISO/NEN/GDPR)Yes

own AI models for dynamic scheduling and pricing, GDPR-compliant; Fresha does not sell customer data; office in Amsterdam; available in 120+ countries

How to use Fresha safely

  • Use the business variant and sign a data processing agreement (DPA).
  • Do not enter unnecessary personal data into prompts; anonymise where possible.
  • Ask the provider explicitly where data is stored and processed.
  • Keep a professional in the loop: client details (name, address, treatment history, payment info) are personal data under the GDPR.

Stronger or just as strong in beauty & wellness

SalonizedTreatwell Salonized NL B.V. (Amsterdam)PhorestPhorest Ltd. (Dublin, Ireland/EU)Haut.AIHaut.AI (Estonia, EU)ClaudeAnthropicGeminiGoogle

Questions

How safe is Fresha for beauty & wellness?
Fresha publishes limited privacy safeguards. Ask the provider for clarification before putting confidential beauty & wellness data into it. Limited or partly unclear safeguards, ask the provider.
Does Fresha train on my data?
own AI models for dynamic scheduling and pricing, GDPR-compliant; Fresha does not sell customer data; office in Amsterdam; available in 120+ countries
What should I look out for with AI in beauty & wellness?
Customer data (name and address, treatment history, payment information) is personal data under the GDPR. Only use systems with a data processing agreement and preferably EU hosting. Be transparent when customers speak with an AI receptionist rather than a member of staff. Health data (skin or hair diagnoses) may be classed as special category personal data, check this against your privacy policy.

Everything about Fresha Best AI for beauty & wellness

Summarised by the editorial team from provider documentation · not legal advice

Last checked: 24 August 2026 · How we check

Next stepAll 25 options for beauty & wellnessProfessional tools and general assistants side by side, by GDPR profile, price and quality.

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