Home / Beauty & wellness / Fresha vs Salonized
Fresha vs Salonized
Both are designed for planning and scheduling. Salonized has a stronger GDPR profile and a provider in the Netherlands.
FreshaFresha Ltd. (London, UK/international)GDPR: Limitedfree basic plan (no monthly fee) · free trial
Stronger on 0 by 2 points with a clear margin
SalonizedTreatwell Salonized NL B.V. (Amsterdam)GDPR: Strongon request · free trial
Stronger on 2 by 2 points with a clear margin
The key differences
- Salonized has a stronger GDPR profile: strong, against limited for Fresha.
- Salonized is based in the Netherlands, Fresha outside the EU.
| Criterion | Fresha | Salonized |
|---|---|---|
| GDPR profileOur summary of what the provider itself publishes about your data. For a professional tool: whether the data is stored in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only for a model with a documented problem. How we measure | Limited | Strong |
| Price | free basic plan (no monthly fee) | on request |
| Free trial | Yes | Yes |
| Origin | Outside EU | Netherlands |
| Tasks | AI for planning and scheduling, AI phone agent and voice agents | AI for planning and scheduling |
Choose Fresha if…
- what you're looking for: AI: redistributing appointments for maximum occupancy
- what you're looking for: AI: optimising the agenda and staff
- what you're looking for: AI Concierge: handling calls automatically
Choose Salonized if…
- GDPR and confidentiality weigh heavily
- you want a provider in the Netherlands
- what you're looking for: online agenda with 24/7 online booking
Fresha features
- AI: reallocating appointments for maximum occupancy
- AI: optimising diary and staffing
- AI Concierge: handling calls automatically
- Dynamic pricing based on occupancy
- Marketplace for consumer bookings
- POS, payment processing and invoicing
- Automated marketing campaigns
- GDPR-compliant; no sale of client data
Salonized features
- Online diary with 24/7 online booking
- Booking widget for your website and Google
- Client cards with treatment history
- Reminders by email and SMS
- Till, gift vouchers and stock management
- Financial reports per staff member
- Salonized Pay: integrated card terminal
- Integration with Treatwell Marketplace
Frequently asked questions
- Which is better: Fresha or Salonized?
- Salonized has a stronger GDPR profile and a provider in the Netherlands. What matters more to you determines the choice; the table sets everything side by side.
- Which is safer for your data: Fresha or Salonized?
- Salonized has the stronger GDPR profile (strong against limited). The profile summarises what the provider publishes; always conclude a data processing agreement. See the GDPR check for beauty & wellness.
Every Friday: what changed in AI for beauty & wellness
New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.