Home / Sport & fitness / Virtuagym
Virtuagym B.V. (Amsterdam)Virtuagym
Amsterdam-based all-in-one platform for gyms and personal trainers: member administration, invoicing, roster planning and an AI Coach that generates personalised training plans based on goals and progress.

Shared spot1of 14 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1) and whether the provider is established in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in sport & fitness
GDPR: Strong
- Provider based in the Netherlands
- Data in the EU according to the provider
- Publishes certification/GDPR safeguards
Priceon request; previously USD 19–39/location/monthon request (demo); previously USD 19–39/location/month
Free trialYes
Based inAmsterdamNetherlands
ModelNot publicproprietary AI models, GDPR-compliant, EU hosting (NL)
Last checked: 16 October 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
MAX AI Coach
Creating training and nutrition plans
Member management with digital contractsPayments by credit card and direct debit
Class schedule and 1-on-1 appointments24/7 access control
White-label member appEmail marketing and lead management
Comparable in sport & fitness
Arvofree
Freeleticsfreemium
Polar Fitness Program€9.99/mnd
Kaia Healthvia employers and health insurer…
Garmin Connect+£6.99/month or £69.99/year
ABC Trainerizefreemium (1 free client)Virtuagym compared
Underlying model
GDPR check for sport & fitness own AI models, GDPR-compliant, EU hosting (NL). Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.
Questions about Virtuagym
- Which AI model does Virtuagym use?
- The maker of Virtuagym does not publicly disclose which AI model sits underneath. Own AI models, GDPR-compliant, EU hosting (NL).
- What does Virtuagym cost?
- on request (demo); previously USD 19–39/location/mo. Check the current price on the provider's website; rates often change.
- Who is Virtuagym for?
- Virtuagym focuses on sport & fitness. It fits work such as creating and adjusting personalised training plans, automating member administration, scheduling and invoicing, and improving customer communication and retention.
- What should I look out for with AI in sport & fitness?
- Member and health data (training history, body measurements, injuries) are personal data under the GDPR. Only use platforms with a data processing agreement and EU hosting. AI-driven selection or exclusion of members based on health data falls under high-risk in the EU AI Act. Be transparent with members about how their data is used for personalised recommendations.
Every Friday: what changed in AI for sport & fitness
New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.