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Mindbody Inc. (US)Mindbody
Leading platform for fitness, wellness and spa businesses, with AI-driven member retention, marketing automation and a consumer app through which millions of people discover and book studios.

Shared spot6of 14 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1) and whether the provider is established in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in sport & fitness
GDPR: Limited
- Provider based outside the EU
- Publishes certification/GDPR safeguards
PriceOn request, entry from approx. 39/monthon request; several tiers; entry from approx. 39/month; add-ons for AI features
Free trialNot foundNot found on the provider's site when checked on 16 October 2026
BasedUSOutside the EU
ModelNot publicproprietary AI, US-based; GDPR DPA available; data may be processed outside the EU
Last checked: 16 October 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
Online booking via app, website and mobile
Shared calendar for classes and appointmentsPoint of sale (POS) and payment processing
Automated email and SMS campaignsAI Concierge converts missed calls
Dashboards and revenue/retention reports
Marketplace app for new clients
Integrations with e.g. Mailchimp, ADPComparable in sport & fitness
Virtuagymon request (demo)
Arvofree
Freeleticsfreemium
Polar Fitness Program€9.99/mnd
Kaia Healthvia employers and health insurer…
Garmin Connect+£6.99/month or £69.99/yearMindbody compared
Underlying model
GDPR check for sport & fitness own AI, US-based; GDPR DPA available; data may be processed outside the EU. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.
Questions about Mindbody
- Which AI model does Mindbody use?
- The maker of Mindbody does not publicly disclose which AI model is underneath. Own AI, US-based; GDPR DPA available; data may be processed outside the EU.
- How much does Mindbody cost?
- on request; several tiers; entry from approx. 39/month; add-ons for AI features. Check the current price on the provider's website; prices change often.
- Who is Mindbody for?
- Mindbody is aimed at sport & fitness. It fits work such as creating and adjusting personalised training plans, automating membership administration, scheduling and invoicing, and improving customer communication and retention.
- What should I look out for with AI in sport & fitness?
- Member and health data (training history, body measurements, injuries) are personal data under the GDPR. Only use platforms with a data processing agreement and EU hosting. AI-driven selection or exclusion of members based on health data falls under high-risk in the EU AI Act. Be transparent with members about how their data is used for personalised recommendations.
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