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Shopify Inc.

Shopify Magic

Shopify's built-in AI that generates product descriptions, emails and other webshop copy in seconds.

Shared spot31of 43 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1), and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in e-commerce
GDPR: Unknown
  • Provider based outside the EU

Each tile is a professional tool in e-commerce, the strongest GDPR profile on the left. 13 professional tools share this spot, just like Shopify Magic with an Unknown profile: click for that tool.

Pricefree with every paid Shopify subscription
Free trialYes
BasedOutside the EU
ModelNot publicnot public

Last checked: 27 July 2026 · How we check

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What it does

Generate product texts
AI photo editing
Generate store design
Build email campaigns
Create social media content
Weekly performance reports
Stock alerts
Set up discount codes via AI

Comparable in e-commerce

All 43 professional tools for e-commerce
Underlying model

not public. Many tools are built on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for e-commerce

Questions about Shopify Magic

Which AI model does Shopify Magic use?
The maker of Shopify Magic does not publicly disclose which AI model sits underneath.
How much does Shopify Magic cost?
free with any paid Shopify plan. Check the current price on the provider's website; prices change often.
Who is Shopify Magic for?
Shopify Magic is aimed at e-commerce. It fits work such as generating product descriptions at scale, automating customer service and chat, and creating product visuals and lifestyle imagery.
What should I look out for with AI in e-commerce?
Incorrect product information damages trust and can be legally risky. Check specifications and have AI chat hand over cleanly to a human.

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