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Photoroom SAS (Paris, France)

Photoroom

AI photo tool that removes product backgrounds and generates studio-quality product and lifestyle images for webshops.

Shared spot5of 43 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1), and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in e-commerce
GDPR: Good
  • Provider based in the EU
  • Publishes certification/GDPR safeguards

Each block is a professional tool in e-commerce, with the strongest GDPR profile on the left. 10 professional tools, like Photoroom, also have a Good profile: they share this spot. Click for that tool.

PriceFreemiumfreemium; paid Pro subscriptions
Free trialYes
Based inParis, FranceEU
ModelNot publicNot public which language model is used; proprietary generative image models. Hosted by Google Cloud and AWS in the US; OpenAI and Black Forest Labs are listed as sub-processors in the data processing agreement. Uploaded images are used for training; you can opt out in your account settings, but images sent via the API are not. SOC 2 Type 2 (API), GDPR-compliant, public data processing agreement (DPA) (according to the provider).

Last checked: 3 November 2026 · How we check

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This is what Photoroom looks like

www.photoroom.com
Photoroom website
Photoroom website

What it does

Remove backgrounds from photos
Edit thousands of photos in bulk
AI product photos in studio quality
Image API for automation
Add natural AI shadows
Remove objects from photos
Ghost mannequin for clothing photos
Sync to Shopify and marketplaces

Comparable in e-commerce

All 43 professional tools for e-commerce

Photoroom compared

Underlying model

Not public which language model is used; proprietary generative image models. Hosted by Google Cloud and AWS in the US; OpenAI and Black Forest Labs are listed as sub-processors in the data processing agreement. Uploaded images are used for training; you can opt out in your account settings, but images sent via the API are not. SOC 2 Type 2 (API), GDPR-compliant, public data processing agreement (DPA) (according to the provider). Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for e-commerce

Questions about Photoroom

Which AI model does Photoroom use?
The maker of Photoroom does not make public which AI model sits underneath. Proprietary generative image models. Hosted by Google Cloud and AWS in the US; OpenAI and Black Forest Labs are listed as sub-processors in the data processing agreement. Uploaded images are used for training; you can opt out in your account settings, but images sent via the API are not. SOC 2 Type 2 (API), GDPR-compliant, public data processing agreement (DPA) (according to the provider).
How much does Photoroom cost?
freemium; paid Pro subscriptions. Check the current price on the provider's website; prices change often.
Who is Photoroom for?
Photoroom is aimed at e-commerce, photography. It fits work such as generating product descriptions at scale, automating customer service and chat, and creating product visuals and lifestyle imagery.
What should I look out for with AI in e-commerce?
Incorrect product information damages trust and can be legally risky. Check specifications and have AI chat hand over cleanly to a human.

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