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Perplexity AI
Customer servicePerplexity for customer service
US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.
Perplexity isn't on our list for customer service. Usable for general work, but first check the options we recommend for customer service.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Unknown
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- –Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 8,0
- Entry price
- Free
What Perplexity does in customer service
- Automatically answering frequently asked questions
- Supporting agents with draft replies
- Summarising and categorising conversations
- Keeping the knowledge base up to date
- Answers with source citations based on live web information
- Access to multiple frontier models within one subscription
- Deep Research and Labs for in-depth reports
- Enterprise: SOC 2 Type II, no training on business data
The maker of Perplexity publishes little about data protection. Check this before you put confidential customer service data into it.
Confidentiality and GDPR
GDPR: UnknownBe transparent that customers are speaking with AI and ensure a smooth handover to an employee. Protect the privacy of customer data in conversations.
Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
Prices
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Questions about Perplexity for customer service
- Is Perplexity suitable for customer service?
- Not specifically. Perplexity isn't on our list for customer service; it's broadly usable, but first check the options we recommend for customer service. Keep a professional in the loop for every use.
- May I put confidential data into Perplexity?
- Be transparent that customers are speaking with AI and ensure a smooth handover to an employee. Safeguard the privacy of customer data in conversations. Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
- What does Perplexity cost?
- There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.
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