Home / Recruitment / Adway vs Willo
Adway vs Willo
Both are for recruitment and selection. Adway has a stronger GDPR profile, a free trial and a provider in the EU.
AdwayAdway (Gothenburg, Sweden)GDPR: Strongon request · free trial
Stronger on 3 by 3 points with a clear margin
WilloWillo Technologies Limited (Glasgow, UK)GDPR: LimitedWillo From £49 per live role/month (max. 5 roles)
Stronger on 0 by 3 points with a clear margin
The key differences
- Adway has a stronger GDPR profile: Strong, against Limited for Willo.
- Adway offers a free trial; we could not find one for Willo.
- Adway is based in the EU, Willo outside the EU.
- They run on a different AI model: ChatGPT versus Claude.
| Criterion | Adway | Willo |
|---|---|---|
| GDPR profileOur summary of what the provider itself publishes about your data. For a professional tool: whether the data is stored in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only for a model with a documented problem. How we measure | Strong | Limited |
| Price | on request | Willo From £49 per live role/month (max. 5 roles) |
| Free trial | Yes | Not found |
| Origin | EU | Outside EU |
| Runs on | ChatGPT | ChatGPT, Claude |
| Tasks | AI for marketing and social media, AI for recruitment and selection | AI for recruitment and selection |
Choose Adway if…
- GDPR and confidentiality weigh heavily
- you want to try it for free first
- you want a provider in the EU
- what you're looking for: AI generates social content from your career site
Choose Willo if…
- you are looking for candidates answering questions on video
- you are looking for transcripts, summaries and benchmarks
- you are looking for: comparing candidates on criteria (shortlisting)
Features of Adway
- AI generates social content from the career site
- Auto-adapts format per platform (Meta, LinkedIn)
- Building a talent pool through social impressions
- Direct applications in the social media feed
- Automatic sync with 30+ ATS systems
- AI tests and optimises ad variants
- Generating videos from still photos
- Predict: forecasting recruitment marketing ROI
Features of Willo
- Candidates answering questions on video
- Transcripts, summaries and benchmarks
- Comparing candidates on criteria (shortlist)
- Identity verification via Willo Verified
- 5,000+ recruitment tool integrations
- 18+ languages, available on every device
- API for custom workflow integrations
- WCAG-compliant and 18+ languages supported
Frequently asked questions
- Which is better: Adway or Willo?
- Adway has a stronger GDPR profile, a free trial and a provider in the EU. Which factor weighs heavier for you determines the choice; the table sets everything side by side.
- Which is safer for your data: Adway or Willo?
- Adway has the stronger GDPR profile (strong against limited). The profile summarises what the provider publishes; always conclude a data processing agreement. See the GDPR check for recruitment.
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