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Lemonade Insurance N.V. (Amsterdam, Netherlands, DNB licence)

Lemonade

Digital insurer with a fully AI-driven customer journey: the AI chatbot Maya takes out policies in seconds; Jim automates roughly 95% of first notices of loss (FNOL). Active in the Netherlands via Lemonade Insurance N.V. (Spuistraat 112A, Amsterdam), licensed by DNB. Offers home and liability insurance.

Shared spot9of 16 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR safeguard (1) and whether the provider is established in the Netherlands or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in the insurance sector
GDPR: Limited
  • Provider based in the Netherlands

Each block is a professional tool in the insurance sector, the strongest GDPR profile on the left. 7 professional tools, like Lemonade, have a limited profile: they share this spot. Click for that tool.

PriceHome contents insurance from €5/month
Free trialNone foundNot found on the provider's website when checked on 20 September 2026
Based inAmsterdam, Netherlands, DNB licenceNetherlands
ModelNot publicnot public, proprietary AI models (Maya and Jim); cloud (US); registered with DNB as an EU insurer

Last checked: 20 September 2026 · How we check

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What it does

Take out a policy via the AI chatbot Maya
Report a claim via the AI chat Jim
~55% of claims paid out directly
Fixed management fee, the rest goes to the cause
Home contents and liability insurance in the NL
Policy management via app
DNB-licensed insurer
Contents from €5, buildings from €17

Comparable in the insurance sector

All 16 professional tools for the insurance sector

Lemonade compared

Underlying model

not public, own AI models (Maya and Jim); cloud (US); registered with DNB as an EU insurer. Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for the insurance sector

Questions about Lemonade

Which AI model does Lemonade use?
The maker of Lemonade does not publish which AI model is underneath. Own AI models (Maya and Jim); cloud (US); registered with DNB as an EU insurer.
How much does Lemonade cost?
Home insurance from €5/mo. Check the current price on the provider's website; rates change often.
Who is Lemonade for?
Lemonade is aimed at the insurance sector. It supports work such as assessing and routing claims (triage and settlement), detecting fraud and risk patterns in real time at underwriting and claims, and building tailored pricing and underwriting models.
What should I watch out for with AI in the insurance field?
AI systems for underwriting, premium calculation and claims handling fall under the EU AI Act (high risk for life insurance and health-related policies): human oversight, audit logs and explainability are mandatory. The DNB requires insurers to inform customers when AI has decision-making authority. Insurance data contains health and financial information, special category personal data under the GDPR. Only use solutions with a data processing agreement, EU hosting and explainable AI (XAI).

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