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DxO Labs S.A. (Boulogne-Billancourt, France)DxO PureRAW
French software that cleans up your RAW files before editing, using AI noise reduction (DeepPRIME) and lens-specific optical corrections. You use it standalone or as a plug-in for Lightroom.
- Provider based in the EU
Last checked: 6 November 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
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Topaz Photo$39/mo or $199/yearDxO PureRAW compared
Proprietary image models (DeepPRIME, a neural network for noise reduction and demosaicing), not a language model. DxO does not collect the images you process in the software; only for support at your request. Other data from the EEA may be processed on servers in the US, under standard contractual clauses (according to the privacy statement). Certification not published. French company (EU). Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.
Questions about DxO PureRAW
- Which AI model does DxO PureRAW use?
- The maker of DxO PureRAW does not publish which AI model sits underneath. Proprietary image models (DeepPRIME, a neural network for noise reduction and demosaicing), not a language model. DxO does not collect the images you process in the software; only for support at your request. Other data from the EEA may be processed on servers in the US, under standard contractual clauses (according to the privacy statement). Certification not published. French company (EU).
- How much does DxO PureRAW cost?
- €129.99 one-off licence (DxO PureRAW 6); upgrade from €79.99. Check the current price on the provider's website; prices often change.
- Who is DxO PureRAW for?
- DxO PureRAW is aimed at photography. It fits work such as selecting photos (culling): sharpness, eyes, duplicates and the best shot per moment, editing in your own style: applying AI profiles and presets across a whole shoot, retouching and enhancing: skin, background, noise, sharpness and cropping in batches.
- What should I watch out for with AI in photography?
- Your photos show recognisable people, often clients and their guests: that is personal data, and as soon as a tool groups or recognises faces, it becomes biometric data (Art. 9 GDPR). So check whether a tool works locally or uploads your photos. Aftershoot, Narrative and Excire select on your own computer; Excire works without the cloud. Neurapix processes in Göttingen on its own hardware and deletes images up to 48 hours after delivery. Watch out for training: Aftershoot states in its privacy statement that collected images and edits are used to train its models, Pixelz uses images for machine learning with the client's consent, and Pic-Time trains on a small share of images from photographers who sign up for this. Luminar Neo sends photos for advanced AI features to external AI partners, including outside the EEA. If you use facial recognition in client galleries, record that in your terms and sign a data processing agreement.
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