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Customer serviceGrok for customer service
The model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.
Grok isn't on our list for customer service. Usable for general work, but first look at the options we recommend for customer service.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Caution
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- 1471Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 7,8
- Entry price
- $10 / month
What Grok does in customer service
- Automatically answering frequently asked questions
- Supporting agents with draft replies
- Summarising and categorising conversations
- Keeping the knowledge base up to date
- Real-time X/Twitter and web data
- DeepSearch research agent
- Strong in coding and factual accuracy
- Large context window, low API price
Grok has a specific GDPR concern. No EU hosting, and training is on by default (opt-out). Less suitable for confidential or regulated data. Weigh this heavily before using it in customer service.
Confidentiality and GDPR
GDPR: CautionBe transparent that customers are speaking with AI and ensure a smooth handover to an employee. Protect the privacy of customer data in conversations.
No EU data residency; data goes to the US under the EU-US Data Privacy Framework. X/Grok uses public posts and conversations for training by default, with opt-out. Subject of GDPR investigation by the Irish DPC.
Prices
Other models for customer service
Claude for customer serviceAnthropic · editorial 9.01506
ChatGPT for customer serviceOpenAI · edition 8.91485
Copilot for customer serviceMicrosoft · editorial 8.31485
Qwen for customer serviceAlibaba Cloud · editorial 7.91484We do not know of a professional tool for customer service that publicly runs on Grok.
Questions about Grok for customer service
- Is Grok suitable for customer service?
- Not specific. Grok isn't on our list for customer service; it's broadly usable, but first look at the options we recommend for customer service. Keep a professional in the loop for every use.
- May I put confidential data into Grok?
- Be transparent that customers are talking to AI and ensure a smooth handover to a staff member. Protect customer data privacy in conversations. No EU data residency; data goes to the US under the EU-US Data Privacy Framework. X/Grok uses public posts and conversations for training by default, with opt-out. Subject of GDPR investigation by the Irish DPC.
- How much does Grok cost?
- There's SuperGrok Lite ($10 / month), Free ($0), SuperGrok (~$30 / month), API ($2.00 / 1M in). Check current prices on the official site.
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