Home / Recruitment / Adway vs Bullhorn
Adway vs Bullhorn
Both are for recruitment and selection. Adway has a stronger GDPR profile, a free trial and an EU-based provider; Bullhorn has a published monthly price.
AdwayAdway (Gothenburg, Sweden)GDPR: Strongon request · free trial
Stronger on 3 by 4 points with a clear margin
BullhornBullhorn Inc. (Boston, USA, Amsterdam, NL office)GDPR: LimitedStarter €85/user/month
Stronger on 1 by 4 points with a clear margin
The key differences
- Adway has a stronger GDPR profile: strong, against limited for Bullhorn.
- Bullhorn lists a public monthly price (€85); with Adway the price is on request.
- Adway has a free trial; we could not find one for Bullhorn.
- Adway is based in the EU, Bullhorn is outside the EU.
| Criterion | Adway | Bullhorn |
|---|---|---|
| GDPR profileOur summary of what the provider itself publishes about your data. For a professional tool: whether the data is stored in the EU, whether there is a certification or GDPR guarantee, and whether the provider is based in the Netherlands or the EU. For a general model: EU hosting, no training on your data and self-hosting. From Strong to Unknown; Caution only for a model with a documented problem. How we measure | Strong | Limited |
| Price | on request | Starter €85/user/month |
| Free trial | Yes | Not found |
| Origin | EU | Outside EU |
| Runs on | ChatGPT | Not public |
| Tasks | AI for marketing and social media, AI for recruitment and selection | AI for recruitment and selection |
Choose Adway if…
- GDPR and confidentiality weigh heavily
- you want to try it for free first
- you want a provider in the EU
- what you're looking for: AI generates social content from your career site
Choose Bullhorn if…
- you want to know the cost up front
- what you're looking for: ATS and CRM in one system
- what you're looking for: digital workers: sourcing and matching
Features of Adway
- AI generates social content from the career site
- Auto-adapts format per platform (Meta, LinkedIn)
- Building a talent pool through social impressions
- Direct applications in the social media feed
- Automatic sync with 30+ ATS systems
- AI tests and optimises ad variants
- Generating videos from still photos
- Predict: forecasting recruitment marketing ROI
Features of Bullhorn
- ATS and CRM in one system
- Digital Workers: sourcing and matching
- Digital Workers: screening candidates
- Digital Workers: outreach campaigns
- Digital Workers: transcribing conversations
- Amplify Chat (recruitment LLM)
- Amplify Search & Match
- CV parsing
Frequently asked questions
- Which is better: Adway or Bullhorn?
- Adway has a stronger GDPR profile, a free trial and an EU-based provider; Bullhorn has a published monthly price. What weighs more for you determines the choice; the table sets everything side by side.
- Which is cheaper: Adway or Bullhorn?
- Adway: on request. Bullhorn: Starter €85/user/month; Core €115/user/month; Pro and Max on request.
- Which is safer for your data: Adway or Bullhorn?
- Adway has the stronger GDPR profile (strong against limited). The profile summarises what the provider publishes; always conclude a data processing agreement. See the GDPR check for recruitment.
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