Home / Safety / Perplexity for tourism & travel sector
Perplexity AIHow safe is Perplexity for tourism & travel?
The maker of Perplexity publishes little about data protection. Ask about this before you put confidential tourism & travel data into it.
Where does Perplexity stand in tourism & travel sector?
Shared spot 11 of 28 options for travel & tourism (professional tools and general assistants) on GDPR profile. 11 options, like Perplexity profile, have an unknown GDPR profile. Each tile is an option we track for this field; click for the check.
Published safeguards
None of these three found in what the provider publishes; what is there, you can read below. Know more? Report it
Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
How to use Perplexity safely
- Use the business variant and sign a data processing agreement (DPA).
- Do not enter unnecessary personal data into prompts; anonymise where possible.
- Ask the provider explicitly where data is stored and processed.
- Keep a professional in the loop: traveller data (passport details, payment information, stay history) is personal data under the GDPR.
Stronger or equally strong in tourism & travel
Questions
- How safe is Perplexity for tourism & travel sector?
- The maker of Perplexity publishes little about data protection. Ask about this before you put confidential tourism & travel industry data into it. The provider publishes little on this, ask about it before business use.
- Does Perplexity train on my data?
- Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
- What should I look out for with AI in tourism & travel?
- Traveller data (passport details, payment information, stay history) is personal data under the GDPR. Use systems with a data processing agreement and EU hosting; check whether chatbots store guest data on servers outside the EU. Automated personalised pricing or profiling must not lead to discriminatory offers. Communicate transparently when travellers are speaking with an AI assistant rather than a human.
Source documents
Everything about Perplexity Best AI for tourism & travel sector
Summarised by the editorial team from provider documentation · not legal advice
Last checked: 29 October 2026 · How we check
Source: , checked on 29 October 2026
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