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Perplexity AI
Communications & mediaPerplexity for communications & media
US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.
Perplexity is strong at answers with source citations based on live web information, and gives access to several frontier models within one subscription; that suits transcribing and summarising interviews.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Unknown
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- –Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 8,0
- Entry price
- Free
What Perplexity does in communications & media
- Transcribe and summarise interviews
- Editing press releases and articles
- Create and edit images and video
- Media monitoring and analysis
- Answers with source citations based on live web information
- Access to multiple frontier models within one subscription
- Deep Research and Labs for in-depth reports
- Enterprise: SOC 2 Type II, no training on business data
The maker of Perplexity publishes little about data protection. Check this before you put confidential communications & media data into it.
Confidentiality and GDPR
GDPR: UnknownCopyright and source protection weigh heavily: check whether AI output can be used without rights issues, and never enter informants' source material into a consumer chatbot.
Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
Prices
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Questions about Perplexity for communications & media
- Is Perplexity suitable for communications & media?
- Yes. Perplexity is strong at answers with source citations based on live web information, and gives access to several frontier models within one subscription, which fits communications & media well. Always assess the specific task and keep a professional in the loop.
- May I put confidential data into Perplexity?
- Copyright and source protection weigh heavily: check whether AI output can be used royalty-free, and never enter source material from informants into a consumer chatbot. Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). With consumer accounts, data use for model improvement can be switched off in the settings.
- What does Perplexity cost?
- There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.
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