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Perplexity AICommunications & media

Perplexity for communications & media

US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.

Recommended for communication & media

Perplexity is strong at answers with source citations based on live web information, and gives access to several frontier models within one subscription; that suits transcribing and summarising interviews.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Unknown
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
–Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
8,0
Entry price
Free
Full GDPR check

What Perplexity does in communications & media

Core tasks in communication & media
Where Perplexity is strong
  • Answers with source citations based on live web information
  • Access to multiple frontier models within one subscription
  • Deep Research and Labs for in-depth reports
  • Enterprise: SOC 2 Type II, no training on business data

The maker of Perplexity publishes little about data protection. Check this before you put confidential communications & media data into it.

Confidentiality and GDPR

GDPR: Unknown

Copyright and source protection weigh heavily: check whether AI output can be used without rights issues, and never enter informants' source material into a consumer chatbot.

Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.

Prices

FreeFreeBasic searches with a limited number of Pro searches
Pro$20 / month$200 per year; Deep Research and model choice
Max$200 / month$2,000 per year; maximum capacity and storage
Enterprise Pro$40 / seat / monthSSO, management and data agreements; Enterprise Max $325 per seat

Questions about Perplexity for communications & media

Is Perplexity suitable for communications & media?
Yes. Perplexity is strong at answers with source citations based on live web information, and gives access to several frontier models within one subscription, which fits communications & media well. Always assess the specific task and keep a professional in the loop.
May I put confidential data into Perplexity?
Copyright and source protection weigh heavily: check whether AI output can be used royalty-free, and never enter source material from informants into a consumer chatbot. Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). With consumer accounts, data use for model improvement can be switched off in the settings.
What does Perplexity cost?
There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.

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