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Perplexity AI
Beauty & wellnessPerplexity for beauty & wellness
US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.
Perplexity is not on our list for beauty & wellness. Usable for general work, but first look at the options we recommend for beauty & wellness.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Unknown
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- –Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 8,0
- Entry price
- Free
What Perplexity does in beauty & wellness
- Schedule appointments automatically and reduce no-shows
- Handle customer service and salon communication 24/7
- Skin, hair and colour analysis via AI and AR
- Automate marketing, reviews and customer retention
- Answers with source citations based on live web information
- Access to multiple frontier models within one subscription
- Deep Research and Labs for in-depth reports
- Enterprise: SOC 2 Type II, no training on business data
Perplexity's maker publishes little about data protection. Ask about this before you put confidential beauty & wellness data into it.
Confidentiality and GDPR
GDPR: UnknownCustomer data (name and address, treatment history, payment information) is personal data under the GDPR. Only use systems with a data processing agreement and preferably EU hosting. Be transparent when customers speak with an AI receptionist rather than a member of staff. Health data (skin or hair diagnoses) may be classed as special category personal data, check this against your privacy policy.
Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
Prices
Other models for beauty & wellness
Claude for beauty & wellnessAnthropic · editorial 9.01506
Gemini for beauty & wellnessGoogle · editorial 8.61527
ChatGPT for beauty & wellnessOpenAI · edition 8.91485
Copilot for beauty & wellnessMicrosoft · editorial 8.31485We don't know of a professional tool for beauty & wellness that publicly runs on Perplexity.
Questions about Perplexity for beauty & wellness
- Is Perplexity suitable for beauty & wellness?
- Not specifically. Perplexity is not on our list for beauty & wellness; it is broadly usable, but first look at the options we recommend for beauty & wellness. Keep a professional in the loop for every use.
- May I put confidential data into Perplexity?
- Client data (name and address, treatment history, payment details) is personal data under the GDPR. Only use systems with a data processing agreement and, preferably, EU hosting. Be transparent when clients speak with an AI receptionist rather than a staff member. Health data (skin or hair diagnoses) may count as special category personal data, check this against your privacy policy. Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
- What does Perplexity cost?
- There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.
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