What should I look out for with AI in hotels & holiday accommodation?

You handle a lot of personal data: names, contact details, passport numbers at check-in, payment details and sometimes requests that reveal something about health or religion (diet, accessibility). Sign a data processing agreement with every provider and ask where the data is stored, which language model sits behind the tool and which sub-processors are involved. Most hotel platforms do not make that public. Since August 2026, the EU AI Act requires you to tell guests they are speaking with an AI system and not a human. Staff who work with AI must understand what the system does (AI literacy). Only use guest profiles for marketing if you have a legal basis for it (consent, or legitimate interest with an opt-out). For dynamic pricing, set a minimum and maximum price and check that the AI assistant does not promise prices or conditions that are incorrect.

Home / Safety / Perplexity for hotels & holiday accommodation

Perplexity AI

How safe is Perplexity for hotels & holiday accommodation?

GDPR profile for hotels & holiday accommodationUnknown

The maker of Perplexity publishes little about data protection. Ask about this before you put confidential hotels & accommodation data into it.

Where does Perplexity stand in hotels & holiday accommodation?

Shared place 21 of 29 options for hotels & holiday accommodation (professional tools and general assistants) on GDPR profile. 2 options, like Perplexity profile, have an unknown rating. Each tile is an option we track for this field; click to check.

Strong5

Good8

Limited7

Unknown2

Caution7

Published safeguards

None of these three found in what the provider publishes; what is there, you can read below. Know more? Report it

Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.

How to use Perplexity safely

Use the business variant and sign a data processing agreement (DPA).
Do not enter unnecessary personal data into prompts; anonymise where possible.
Ask the provider explicitly where data is stored and processed.
Keep a professional in the loop: you process a lot of personal data: names, contact details, passport numbers at check-in, payment details and sometimes requests that reveal something about health or belief (diet, accessibility).

Stronger or equally strong in hotels & holiday accommodation

RevtekKatoomba Consulting B.V. (Amsterdam)

Voicelabs RobinVoicelabs (Netherlands)

HiJiffyHiJiffy (Lisbon, Portugal / EU)

chatlynchatlyn GmbH (Vienna, Austria)

BookboostBookboost AB (Malmö, Sweden)

Questions

How safe is Perplexity for hotels & holiday accommodation?: The maker of Perplexity publishes little about data protection. Ask about this before you put confidential hotels & holiday accommodation data into it. The provider publishes little on this, ask about it before business use.
Does Perplexity train on my data?: Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
What should I look out for with AI in hotels & holiday accommodation?: You handle a lot of personal data: names, contact details, passport numbers at check-in, payment details and sometimes requests that reveal something about health or religion (diet, accessibility). Sign a data processing agreement with every provider and ask where the data is stored, which language model sits behind the tool and which sub-processors are involved. Most hotel platforms do not make that public. Since August 2026, the EU AI Act requires you to tell guests they are speaking with an AI system and not a human. Staff who work with AI must understand what the system does (AI literacy). Only use guest profiles for marketing if you have a legal basis for it (consent, or legitimate interest with an opt-out). For dynamic pricing, set a minimum and maximum price and check that the AI assistant does not promise prices or conditions that are incorrect.

Source documents

www.perplexity.ai openrouter.ai

Everything about Perplexity Best AI for hotels & holiday accommodation

Summarised by the editorial team from provider documentation · not legal advice

Last checked: 29 October 2026 · How we check

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