Home / Non-profit & fundraising / Virtuous
Virtuous Software, Inc. (Phoenix, US)Virtuous
Responsive fundraising CRM for mid-sized non-profits ($500K–$5M revenue). Virtuous combines donor management, fundraising automation, AI-driven prospect identification and the Momentum AI module for personalised major gift communication.

- Provider based outside the EU
Last checked: 9 November 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
Automated emails, texts and letters
AI predictive donor scores (Insights)
Custom reports and KPI dashboardsComparable in non-profit & fundraising
Crowdinfree plan
Eudonetapprox. €250–400/month per organisation
Salesforce Agentforce NonprofitCore $70/user/month
Fundraise Upno subscription or setup costs
FundRobinGrowth £49/month (£470.40/year)
FunraiseFree tier availableThe AI model used is not public (Momentum only mentions "GPT-Powered Emails"); data in the US on Microsoft Azure (according to the provider); CRM: SOC 2 Type II controls, Momentum: SOC 2 Type I audit in progress (according to the provider); Virtuous is the processor, the customer is the controller (according to the provider). Many tools build on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.
Questions about Virtuous
- Which AI model does Virtuous use?
- The maker of Virtuous does not publish which AI model sits underneath. (Momentum only mentions "GPT-Powered Emails"); data in the US on Microsoft Azure (according to the provider); CRM: SOC 2 Type II controls, Momentum: SOC 2 Type I audit in progress (according to the provider); Virtuous is the processor, the customer is the controller (according to the provider).
- How much does Virtuous cost?
- on request. Check the current price on the provider's website; rates change often.
- Who is Virtuous for?
- Virtuous is aimed at non-profit & fundraising. It fits work such as grant and fundraising applications, writing and matching proposals, donor management, segmentation and personalised follow-up, campaign copy, newsletters and social media content.
- What should I watch out for with AI in non-profit & fundraising?
- Donor data is personal data under the GDPR; use only systems with a data processing agreement and preferably EU hosting. Automated donor profiling (wealth screening) can be sensitive: be transparent in your privacy policy. AI-written grant applications require human checking for accuracy and alignment with the organisation's identity.
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