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Grafmaker SAS h.o.d.n. AutoRetouch (Paris, France)autoRetouch
AI platform that automatically edits product photos for fashion webshops and, with AI Shoot, turns them into on-model images and videos.

- Provider based in the EU
- Data in the EU according to the provider
- Publishes certification/GDPR safeguards
Last checked: 1 November 2026 · How we check
Is this your tool? Fill in missing detailsWhat it does
API and drag-and-drop uploadComparable in fashion & textiles
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not public which AI model is used; data processing agreement (art. 28 GDPR) attached to the terms; sub-processors including AWS Ireland, GCP and MongoDB Frankfurt, plus some US services; CAUTION: according to the terms, AutoRetouch may use input and output images to train AI models. Many tools are built on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.
Questions about autoRetouch
- Which AI model does autoRetouch use?
- The maker of autoRetouch does not make public which AI model sits underneath. Which AI model is used; data processing agreement (art. 28 GDPR) attached to the terms; sub-processors including AWS Ireland, GCP and MongoDB Frankfurt, plus some US services; CAUTION: according to the terms, AutoRetouch may use input and output images to train AI models.
- How much does autoRetouch cost?
- AI Editing from €0.10 per image (Starter), €0.25 (Pro), €0.60 (Enterprise), with a minimum of 10,000 images/year, excl. licence; AI Shoot from €5 per image (minimum 2,000/year), Enterprise from €2.50 per image (minimum 10,000/year). Check the current price on the provider's website; rates change often.
- Who is autoRetouch for?
- autoRetouch focuses on fashion & textiles. It supports work such as predicting trends and demand based on social media images and sales history, creating product photos and videos with AI models, going from flat-lay or ghost mannequin to on-model, and advising online shoppers on the right size and fit to reduce returns.
- What should I watch out for with AI in fashion & textiles?
- Size advisors and virtual try-ons process body measurements, selfies or shopper photos: personal data, and possibly biometric data for facial images. Sign a data processing agreement with every provider and ask where the data is stored. With several providers in this sector, data goes to the US, Israel or the UK, and none of them states which AI model sits behind it. Read the terms on training: one provider excludes training on your images, while another (such as autoRetouch) may use your photos to train its own AI models. If you use AI models instead of real models, be honest about how clothing falls and fits, because consumer law prohibits misleading product information. Since August 2026, the EU AI Act requires you to label synthetic images as such. Record who holds the copyright on generated designs and images.
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