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Grafmaker SAS h.o.d.n. AutoRetouch (Paris, France)

autoRetouch

AI platform that automatically edits product photos for fashion webshops and, with AI Shoot, turns them into on-model images and videos.

Shared spot1of 17 professional tools with a GDPR profileOur summary of what the provider itself publishes about your data: whether the data is stored in the EU (2 points), whether there is a certification or GDPR guarantee (1) and whether the provider is based in the NL or the EU (1). 3 or 4 points is Strong, 2 Good, 1 Limited, 0 Unknown. How we measure in fashion & textiles
GDPR: Strong
  • Provider based in the EU
  • Data in the EU according to the provider
  • Publishes certification/GDPR safeguards

Each block is a professional tool in fashion & textiles, the strongest GDPR profile on the left. 3 professional tools, like autoRetouch, have a strong profile: they share this spot. Click for that tool.

PriceAI Editing €0.10/image (Starter), Shoot €5AI Editing from €0.10 per image (Starter), €0.25 (Pro), €0.60 (Enterprise), with a minimum of 10,000 images per year, excl. licence; AI Shoot from €5 per image (minimum 2,000 per year), Enterprise from €2.50 per image (minimum 10,000 per year)
Free trialNone foundNot found on the provider's site when checked on 1 November 2026
Based inParis, FranceEU
ModelNot publicnot public which AI model is used; data processing agreement (art. 28 GDPR) attached to the terms; sub-processors including AWS Ireland, GCP and MongoDB Frankfurt, plus some US services; CAUTION: according to the terms, AutoRetouch may use input and output images to train AI models

Last checked: 1 November 2026 · How we check

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What it does

AI Shoot: on-model images with an AI model
AI Video: product videos
AI Editing: remove background
Ghost mannequin
Shadows for models and shoes
Skin retouching and colour matching
Reframe & resize per channel
API and drag-and-drop upload

Comparable in fashion & textiles

All 17 professional tools for fashion & textiles

autoRetouch compared

Underlying model

not public which AI model is used; data processing agreement (art. 28 GDPR) attached to the terms; sub-processors including AWS Ireland, GCP and MongoDB Frankfurt, plus some US services; CAUTION: according to the terms, AutoRetouch may use input and output images to train AI models. Many tools are built on a large model from, for example, OpenAI or Anthropic. If in doubt, ask for the data processing agreement: it states where your data goes.

GDPR check for fashion & textiles

Questions about autoRetouch

Which AI model does autoRetouch use?
The maker of autoRetouch does not make public which AI model sits underneath. Which AI model is used; data processing agreement (art. 28 GDPR) attached to the terms; sub-processors including AWS Ireland, GCP and MongoDB Frankfurt, plus some US services; CAUTION: according to the terms, AutoRetouch may use input and output images to train AI models.
How much does autoRetouch cost?
AI Editing from €0.10 per image (Starter), €0.25 (Pro), €0.60 (Enterprise), with a minimum of 10,000 images/year, excl. licence; AI Shoot from €5 per image (minimum 2,000/year), Enterprise from €2.50 per image (minimum 10,000/year). Check the current price on the provider's website; rates change often.
Who is autoRetouch for?
autoRetouch focuses on fashion & textiles. It supports work such as predicting trends and demand based on social media images and sales history, creating product photos and videos with AI models, going from flat-lay or ghost mannequin to on-model, and advising online shoppers on the right size and fit to reduce returns.
What should I watch out for with AI in fashion & textiles?
Size advisors and virtual try-ons process body measurements, selfies or shopper photos: personal data, and possibly biometric data for facial images. Sign a data processing agreement with every provider and ask where the data is stored. With several providers in this sector, data goes to the US, Israel or the UK, and none of them states which AI model sits behind it. Read the terms on training: one provider excludes training on your images, while another (such as autoRetouch) may use your photos to train its own AI models. If you use AI models instead of real models, be honest about how clothing falls and fits, because consumer law prohibits misleading product information. Since August 2026, the EU AI Act requires you to label synthetic images as such. Record who holds the copyright on generated designs and images.

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