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Perplexity AIMarketing

Perplexity for marketing

US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.

Recommended for marketing

Perplexity is strong at answers with source citations based on live web information, and gives access to several frontier models within one subscription; that suits generating campaign and content concepts.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Unknown
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
–Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
8,0
Entry price
Free
Full GDPR check

What Perplexity does in marketing

Core tasks in marketing
Where Perplexity is strong
  • Answers with source citations based on live web information
  • Access to multiple frontier models within one subscription
  • Deep Research and Labs for in-depth reports
  • Enterprise: SOC 2 Type II, no training on business data

The maker of Perplexity publishes little about data protection. Check this before you put confidential marketing data into it.

Confidentiality and GDPR

GDPR: Unknown

Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications.

Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.

Prices

FreeFreeBasic searches with a limited number of Pro searches
Pro$20 / month$200 per year; Deep Research and model choice
Max$200 / month$2,000 per year; maximum capacity and storage
Enterprise Pro$40 / seat / monthSSO, management and data agreements; Enterprise Max $325 per seat

Other models for marketing

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All options for marketing
Professional tools on Perplexity

We don't know of a professional tool for marketing that runs publicly on Perplexity.

Questions about Perplexity for marketing

Is Perplexity suitable for marketing?
Yes. Perplexity is strong at answers with source citations based on live web information, and gives access to several frontier models within one subscription, which fits marketing well. Always assess the specific task and keep a professional in the loop.
May I put confidential data into Perplexity?
Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading statements. Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). With consumer accounts, data use for model improvement can be switched off in the settings.
What does Perplexity cost?
There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.
Next stepAll 66 options for marketingProfessional tools and general assistants side by side, on GDPR profile, price and quality.

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