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Perplexity AIGraphic design & design

Perplexity for graphic design & design

US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.

Not specifically recommended

Perplexity is not on our list for graphic design & design. Usable for general work, but first look at the options we recommend for graphic design & design.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Unknown
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
–Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
8,0
Entry price
Free
Full GDPR check

What Perplexity does in graphic design & design

Core tasks in graphic design & design
  • Image and vector creation: generating and editing concepts, illustrations, icons and variants (background removal, extending, upscaling, vectorising)
  • UI and web design: turning text prompts and sketches into wireframes, prototypes and code, and managing design systems
  • Brand management: keeping brand guidelines, logos and asset libraries centrally managed, with automatic tagging and checks against brand rules
  • Production and variants: converting one design into formats, languages and channels for print, social and campaigns
Where Perplexity is strong
  • Answers with source citations based on live web information
  • Access to multiple frontier models within one subscription
  • Deep Research and Labs for in-depth reports
  • Enterprise: SOC 2 Type II, no training on business data

The maker of Perplexity publishes little about data protection. Ask about this before you put confidential graphic design & design data into it.

Confidentiality and GDPR

GDPR: Unknown

When it comes to AI imagery, pay attention to two things: rights and data. Rights: with Recraft, images from the free plan of Recraft itself are not licensed for commercial use, and only the paid plans give you full ownership. Adobe says it trains its Firefly models on licensed material and public domain content, not on user content. Data: with Kittl, training on your content is switched on by default in the Starter and Professional plans (the administrator can turn it off), while it is off in Organization and Enterprise. CELUM (Berlin) states in its privacy policy that data is also processed outside Europe, including in Canada and the US. If you want to keep your brand files within the EU: Frontify offers hosting in Frankfurt, Bynder on AWS Frankfurt and Figma on Azure in the EU. Penpot can be self-hosted. Do not upload client material under NDA to a free account, and record in your quote whether and how you use AI.

Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.

Prices

FreeFreeBasic searches with a limited number of Pro searches
Pro$20 / month$200 per year; Deep Research and model choice
Max$200 / month$2,000 per year; maximum capacity and storage
Enterprise Pro$40 / seat / monthSSO, management and data agreements; Enterprise Max $325 per seat

Questions about Perplexity for graphic design & design

Is Perplexity suitable for graphic design & design?
Not specifically. Perplexity is not on our list for graphic design & design; it is broadly usable, but first look at the options we recommend for graphic design & design. Keep a professional in the loop for every use.
May I put confidential data into Perplexity?
For AI imagery, look at two things: rights and data. Rights: with Recraft, images from the free plan of Recraft itself are not for commercial use, and only paid plans give you full ownership. Adobe says it trains its Firefly models on licensed material and public domain content, not on user content. Data: with Kittl, training on your content is switched on by default in the Starter and Professional plans (which the administrator can turn off), while in Organisation and Enterprise it is off. CELUM (Berlin) states in its privacy policy that data is also processed outside Europe, including in Canada and the US. If you want to keep your brand files within the EU: Frontify offers hosting in Frankfurt, Bynder on AWS Frankfurt and Figma on Azure in the EU. Penpot can be self-hosted. Do not upload client material under NDA to a free account, and record in your quote whether and how you use AI. Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
What does Perplexity cost?
There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.

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