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Perplexity AIFinancial advice

Perplexity for financial advice

US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.

Recommended for financial advice

Perplexity is strong at answers with source citations based on live web information and access to several frontier models within one subscription; that suits processing client files and inventories.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Unknown
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
–Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
8,0
Entry price
Free
Full GDPR check

What Perplexity does in financial advice

Core tasks in financial advice
  • Processing client files and inventories
  • Drafting advisory reports and rationales
  • Comparing and summarising product terms
  • Handling client questions and aftercare
Where Perplexity is strong
  • Answers with source citations based on live web information
  • Access to multiple frontier models within one subscription
  • Deep Research and Labs for in-depth reports
  • Enterprise: SOC 2 Type II, no training on business data

The maker of Perplexity publishes little about data protection. Check this before you put confidential financial advice data into it.

Confidentiality and GDPR

GDPR: Unknown

The Wft duty of care and the GDPR set high demands: financial and health data belong only in GDPR-compliant systems with a data processing agreement, and the advice remains the adviser's responsibility.

Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.

Prices

FreeFreeBasic searches with a limited number of Pro searches
Pro$20 / month$200 per year; Deep Research and model choice
Max$200 / month$2,000 per year; maximum capacity and storage
Enterprise Pro$40 / seat / monthSSO, management and data agreements; Enterprise Max $325 per seat

Questions about Perplexity for financial advice

Is Perplexity suitable for financial advice?
Yes. Perplexity is strong at answers with source citations based on live web information and access to several frontier models within one subscription, which fits financial advice well. Always assess the specific task and keep a professional in the loop.
May I put confidential data into Perplexity?
The Wft duty of care and the GDPR set high requirements: financial and health data belong only in GDPR-compliant systems with a data processing agreement, and the advice remains the adviser's responsibility. Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
What does Perplexity cost?
There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.

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