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Perplexity AI
Automotive sectorPerplexity for the automotive sector
US AI search engine that delivers answers with source citations via its own Sonar models and external frontier models, with separate Enterprise agreements on data use.
Perplexity is not on our list for automotive. Usable for general work, but first look at the options we recommend for automotive.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Unknown
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- –Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 8,0
- Entry price
- Free
What Perplexity does in the automotive sector
- Follow up leads and schedule test drives via voice and chat
- Handle customer service and workshop appointments 24/7
- Automatically optimise vehicle listings, photos and descriptions
- Analyse used-car prices and stock
- Answers with source citations based on live web information
- Access to multiple frontier models within one subscription
- Deep Research and Labs for in-depth reports
- Enterprise: SOC 2 Type II, no training on business data
Perplexity's maker publishes little about data protection. Ask about this before you put confidential automotive sector data into it.
Confidentiality and GDPR
GDPR: UnknownCustomer data (name and address, vehicle history, financing status) is personal data under the GDPR. Put a data processing agreement in place with AI providers and check whether data is stored outside the EU. Automated lead follow-up by phone or WhatsApp must comply with the Dutch Telecommunications Act (consent for commercial calls).
Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
Prices
Other models for the automotive sector
Claude for the automotive sectorAnthropic · editorial 9.01506
Gemini for the automotive sectorGoogle · editorial 8.61527
ChatGPT for the automotive sectorOpenAI · edition 8.91485
Copilot for the automotive sectorMicrosoft · editorial 8.31485We know of no professional tool for the automotive sector that runs publicly on Perplexity.
Questions about Perplexity for the automotive sector
- Is Perplexity suitable for the automotive sector?
- Not specifically. Perplexity is not on our list for automotive; it is broadly usable, but first look at the options we recommend for automotive. Keep a professional in the loop for every use.
- May I put confidential data into Perplexity?
- Customer data (name and address details, vehicle history, financing status) is personal data under the GDPR. Put a data processing agreement in place with AI providers and check whether data is stored outside the EU. Automated lead follow-up by phone or WhatsApp must comply with the Dutch Telecommunications Act (consent for commercial calling). Enterprise plans and the Sonar API are not trained on customer data (SOC 2 Type II; API with zero data retention). For consumer accounts, data use for model improvement can be switched off in the settings.
- What does Perplexity cost?
- There is Free (Free), Pro ($20 / month), Max ($200 / month), Enterprise Pro ($40 / seat / month). Check current prices on the official site.
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