Nadella wants an emergency brake on AI agents, webshops not ready for AI shopping

Microsoft chief Nadella gives companies safety rules for AI agents, Channable measures how poorly product feeds match AI shopping, and regional broadcasters each take their own approach to AI presenters.

Nadella: treat powerful AI models as an internal risk and build in an emergency brake

Microsoft chief Satya Nadella wrote on X on Saturday 10 October that you should assume AI models may be compromised and shield them from the outset. In his view, an authorised person must always be able to pause or stop a model in the middle of a task. He also advises not to rely on a single model for critical decisions, to keep tamper-proof logs of agent actions, and to have AI systems audited independently.

What does this mean? If you deploy AI agents for real tasks, make sure someone can switch them off and that you can later trace exactly what they did.

IT & software development Taipei Times

Channable: three-quarters of webshops score poorly for AI shopping

Channable examined the product feeds of 10,000 sellers for how well they match Google's AI shopping environments (AI Mode and Gemini). Three-quarters received a grade below six, and fewer than 1% scored an eight or higher. According to Channable, most shops only supply basic data such as brand, material and type, whereas AI systems use far more product attributes to match.

What does this mean? If you sell online, check before the holidays whether your product feed contains enough attributes to appear in Google's AI search results.

E-commerce Marketing Emerce

Regional broadcasters divided over AI presenters

Since the summer, RTV Oost has been using an AI version of presenter Jaap-Erik Bijl for its online news broadcasts, while RTV Drenthe is deploying an AI radio presenter at weekends, built from two newsroom voices, and states clearly that it is an artificial voice. Omrop Fryslân and RTV Noord deliberately opt against this: they only use AI as a tool, because they put credibility first.

What does this mean? If you use AI voices or avatars in your content, tell your audience clearly that it is AI.

Communication & media Omrop Fryslân

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