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MetaVideo and film production

Llama for video and film production

Meta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.

Not specifically recommended

Llama is not on our list for video and film production. Usable for general work, but look first at the options we recommend for video and film production.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Caution
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
–Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
7,6
Entry price
Free
Full GDPR check

What Llama does in video and film production

Core tasks in video & film production
Where Llama is strong
  • Open weights, fully self-hostable
  • Fine-tunable on your own data
  • Very large context window (Scout 10M)
  • GPU-efficient (Mixture-of-Experts)

Llama has a specific GDPR concern. The Llama 4 Acceptable Use Policy prohibits the multimodal models for businesses headquartered in the EU. Dutch businesses therefore may not, under the licence terms, install the multimodal Llama 4 models themselves. Weigh this heavily before using it in video and film production.

Confidentiality and GDPR

GDPR: Caution

Raw footage almost always contains personal data: the faces and voices of people on screen, and with voice cloning or face editing you are working with biometric data. Arrange consent from the people depicted and, for voice cloning or lip-sync, from the actor or speaker. Check per tool what happens to uploads. CapCut may use your input and output for training under its standard terms (not on Enterprise), VEED does so on the free plan, and Descript does so unless you opt out. Runway (Bytedance, Singapore) stores data in Malaysia, Singapore and the US and receives a worldwide, perpetual licence to your content. Adobe, Kapwing, Flawless, Moments Lab and Dubformer state that they do not train on your content, Happy Scribe only with your permission. For unreleased client material, choose a tool with a data processing agreement and, where possible, EU storage or local processing.

Self-hosting gives full data control within your own EU infrastructure, a strong GDPR argument.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.
Caution the Llama 4 Acceptable Use Policy prohibits the multimodal models for businesses headquartered in the EU. Dutch businesses therefore may not install the multimodal Llama 4 models themselves under the licence terms.

Prices

Self-hostingFreeOpen weights; infrastructure costs only
Meta AI$0Free in WhatsApp/Instagram/Messenger
Hosted API (third parties)from ~$0.03 / 1M inVia Bedrock, Azure, Together, Groq, Novita, varies widely by provider and model size; Meta's own Llama API retired July 2026

Questions about Llama for video and film production

Is Llama suitable for video and film production?
Not specifically. Llama is not on our list for video and film production; it is broadly usable, but look first at the options we recommend for video and film production. Keep a professional in the loop for every use.
May I put confidential data into Llama?
Raw footage almost always contains personal data: the faces and voices of people on screen, and with voice cloning or face editing you are working with biometric data. Arrange consent from the people portrayed and, for voice cloning or lip sync, from the actor or speaker. Check per tool what happens to uploads. CapCut may use your input and output for training under its standard terms (not on Enterprise), VEED does so on the free plan, and Descript does so unless you opt out. Runway (Bytedance, Singapore) stores data in Malaysia, Singapore and the US and receives a worldwide, perpetual licence to your content. Adobe, Kapwing, Flawless, Moments Lab and Dubformer say they do not train on your content, Happy Scribe only with your permission. For unreleased client material, choose a tool with a data processing agreement and, where possible, EU storage or local processing. Self-hosting gives full data control within your own EU infrastructure, a strong GDPR argument.
What does Llama cost?
There is self-hosting (free), Meta AI ($0), Hosted API (third parties) (from ~$0.03 / 1M in). Check current prices on the official site.

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