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MetaCommunication & media

Llama for communications & media

Meta's natively multimodal, open-weight Mixture-of-Experts family (Scout and Maverick), free to download and self-host.

Not specifically recommended

Llama isn't on our list for communications & media. Usable for general work, but first look at the options we recommend for communications & media.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Caution
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
–Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
7,6
Entry price
Free
Full GDPR check

What Llama does in communication & media

Core tasks in communication & media
Where Llama is strong
  • Open weights, fully self-hostable
  • Fine-tunable on your own data
  • Very large context window (Scout 10M)
  • GPU-efficient (Mixture-of-Experts)

Llama has a specific GDPR concern. The Llama 4 Acceptable Use Policy prohibits the multimodal models for businesses headquartered in the EU. Dutch businesses are therefore not permitted under the licence to install the multimodal Llama 4 models themselves. Weigh this heavily before deploying it in communication & media.

Confidentiality and GDPR

GDPR: Caution

Copyright and source protection weigh heavily: check whether AI output can be used without rights issues, and never enter informants' source material into a consumer chatbot.

Self-hosting gives full data control within your own EU infrastructure, a strong GDPR argument.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.
Caution the Llama 4 Acceptable Use Policy prohibits the multimodal models for businesses headquartered in the EU. Dutch businesses therefore may not install the multimodal Llama 4 models themselves under the licence terms.

Prices

Self-hostingFreeOpen weights; infrastructure costs only
Meta AI$0Free in WhatsApp/Instagram/Messenger
Hosted API (third parties)from ~$0.03 / 1M inVia Bedrock, Azure, Together, Groq, Novita, varies widely by provider and model size; Meta's own Llama API retired July 2026

Other models for communications & media

Claude for communications & mediaAnthropic · editorial 9.01506Gemini for communications & mediaGoogle · editorial 8.61527ChatGPT for communication & mediaOpenAI · edition 8.91485Kimi for communications & mediaMoonshot AI · editorial 7.61487
All options for communications & media
Professional tools on Llama

We do not know of a professional tool for communication & media that runs publicly on Llama.

Questions about Llama for communication & media

Is Llama suitable for communication & media?
Not specifically. Llama isn't on our list for communications & media; it's broadly usable, but first look at the options we recommend for communications & media. Keep a professional in the loop for every use.
May I put confidential data into Llama?
Copyright and source protection weigh heavily: check whether AI output is usable free of rights, and never put informant source material into a consumer chatbot. Self-hosting gives full data control within your own EU infrastructure, a strong GDPR argument.
What does Llama cost?
There is self-hosting (free), Meta AI ($0), Hosted API (third parties) (from ~$0.03 / 1M in). Check current prices on the official site.
Next stepAll 38 options for communications & mediaProfessional tools and general assistants side by side, on GDPR profile, price and quality.

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