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xAI
Communications & mediaGrok for communications & media
The model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.
Grok is strong in real-time X/Twitter and web data and as a deepSearch research agent, which suits transcribing and summarising interviews.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Caution
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- 1471Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 7,8
- Entry price
- $10 / month
What Grok does in communications & media
- Transcribe and summarise interviews
- Editing press releases and articles
- Create and edit images and video
- Media monitoring and analysis
- Real-time X/Twitter and web data
- DeepSearch research agent
- Strong in coding and factual accuracy
- Large context window, low API price
Grok carries a concrete GDPR concern. No EU hosting, and training is on by default (opt-out). Less suitable for confidential or regulated data. Weigh this heavily before deploying it in communications & media.
Confidentiality and GDPR
GDPR: CautionCopyright and source protection weigh heavily: check whether AI output can be used without rights issues, and never enter informants' source material into a consumer chatbot.
No EU data residency; data goes to the US under the EU-US Data Privacy Framework. X/Grok uses public posts and conversations for training by default, with opt-out. Subject of GDPR investigation by the Irish DPC.
Prices
Other models for communications & media
Claude for communications & mediaAnthropic · editorial 9.01506
Gemini for communications & mediaGoogle · editorial 8.61526
ChatGPT for communication & mediaOpenAI · edition 8.91485
Kimi for communications & mediaMoonshot AI · editorial 7.61487We do not know of a professional tool for communications & media that runs publicly on Grok.
Questions about Grok for communications & media
- Is Grok suitable for communications & media?
- Yes. Grok is strong in real-time X/Twitter and web data and as a deepSearch research agent, which fits communications & media well. Always assess the specific task and keep a professional in the loop.
- May I put confidential data into Grok?
- Copyright and source protection weigh heavily: check whether AI output can be used without rights issues, and never put informants' source material into a consumer chatbot. No EU data residency; data goes to the US under the EU-US Data Privacy Framework. X/Grok uses public posts and conversations for training by default, with an opt-out. Subject of GDPR investigation by the Irish DPC.
- How much does Grok cost?
- There's SuperGrok Lite ($10 / month), Free ($0), SuperGrok (~$30 / month), API ($2.00 / 1M in). Check current prices on the official site.
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