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Grok for marketing

The model from xAI, integrated into X, distinguished by real-time access to live X posts and web data.

Recommended for marketing

Grok is strong in real-time X/Twitter and web data and the DeepSearch research agent; that suits generating campaign and content concepts.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Caution
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
1471Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
7,8
Entry price
$10 / month
Full GDPR check

What Grok does in marketing

Core tasks in marketing
Where Grok excels
  • Real-time X/Twitter and web data
  • DeepSearch research agent
  • Strong in coding and factual accuracy
  • Large context window, low API price

Grok has a specific GDPR concern. No EU hosting, and training is on by default (opt-out). Less suitable for confidential or regulated data. Weigh this heavily before using it in marketing.

Confidentiality and GDPR

GDPR: Caution

Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications.

No EU data residency; data goes to the US under the EU-US Data Privacy Framework. X/Grok uses public posts and conversations for training by default, with opt-out. Subject of GDPR investigation by the Irish DPC.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.
Caution no EU hosting, and training is on by default (opt-out). Less suitable for confidential or regulated data.

Prices

SuperGrok Lite$10 / monthEntry-level subscription
Free$0Limited use
SuperGrok~$30 / monthGenerous usage
API$2.00 / 1M in$6.00 / 1M out (Grok 4.7, <200K tokens)

Other models for marketing

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Professional tools that run on Grok

Magnificfree plan

Questions about Grok for marketing

Is Grok suitable for marketing?
Yes. Grok is strong in real-time X/Twitter and web data and the DeepSearch research agent, which fits marketing well. Always assess the specific task and keep a professional in the loop.
May I put confidential data into Grok?
Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading content. No EU data residency; data goes to the US under the EU-US Data Privacy Framework. X/Grok uses public posts and conversations for training by default, with an opt-out. Subject of GDPR investigation by the Irish DPC.
How much does Grok cost?
There's SuperGrok Lite ($10 / month), Free ($0), SuperGrok (~$30 / month), API ($2.00 / 1M in). Check current prices on the official site.
Next stepAll 66 options for marketingProfessional tools and general assistants side by side, on GDPR profile, price and quality.

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